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Value Proposition Design: How to Create Products and Services Customers Want (Th
US $18.87
ApproximatelyS$ 24.21
Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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US $5.22 (approx S$ 6.70) USPS Media MailTM.
Located in: Fort Lauderdale, Florida, United States
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Estimated between Thu, 11 Sep and Tue, 16 Sep to 94104
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eBay item number:335620723364
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Personalize
- No
- Unit Type
- Unit
- Era
- 2010s
- Signed
- No
- Narrative Type
- Nonfiction
- Personalized
- No
- Original Language
- English
- Unit Quantity
- 1 Book
- Country/Region of Manufacture
- United States
- Vintage
- No
- ISBN
- 9781118968055
About this product
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1118968050
ISBN-13
9781118968055
eBay Product ID (ePID)
201621026
Product Key Features
Book Title
Value Proposition Design : How to Create Products and Services Customers Want
Number of Pages
320 Pages
Language
English
Publication Year
2014
Topic
Industrial Design / Product, Customer Relations, Entrepreneurship, General, Production & Operations Management, Strategic Planning, Quality Control
Illustrator
Yes
Genre
Technology & Engineering, Business & Economics
Book Series
The Strategyzer Ser.
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
28 Oz
Item Length
7.4 in
Item Width
9.4 in
Additional Product Features
Intended Audience
Trade
LCCN
2015-303108
Dewey Edition
23
Series Volume Number
2
Dewey Decimal
658.4012
Table Of Content
1. Canvas 1.1 Customer Profile 10 1.2 Value Map 26 1.3 Fit 40 2. Design 2.1 Prototyping Possibilities 74 2.2 Starting Points 86 2.3 Understanding Customers 104 2.4 Making Choices 120 2.5 Finding the Right Business Model 142 2.6 Designing in Established organizations 158 3. Test 3.1 What to Test 188 3.2 Testing Step-by-Step 196 3.3 Experiment library 214 3.4 Bringing it All Together 238 4. Evolve 4.1 Create Alignment 260 4.2 Measure & Monitor 262 4.3 Improve Relentlessly 264 4.4 Reinvent Yourself Constantly 266 4.5 Taobao: Reinventing (E-)Commerce 268 Glossary 276 Core Team 278 Prereaders 279 Bios 280 Index 282
Designed by
Papadakos, Trish
Synopsis
A guide to burning cash, communicating poorly, and spending your short life building stuff nobody wants. Bad Value Proposition Design, The authors of the international bestseller Business Model Generation explain how to create value propositions customers can't resist Value Proposition Design helps you tackle the core challenge of every business -- creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it's for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won't work. You'll learn the simple process of designing and testing value propositions, that perfectly match customers' needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the "Business Model Canvas" from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.", The authors of the international bestseller Business Model Generation explain how to create value propositions customers can t resist Value Proposition Design helps you tackle the core challenge of every business creating compelling products and services customers want to buy.
LC Classification Number
HD30.28
Item description from the seller
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- l***r (727)- Feedback left by buyer.Past monthVerified purchaseGreat seller, fast service. A+++Reply from: kassiani- Feedback replied by seller kassiani.- Feedback replied by seller kassiani.Thank you so much for the kind words and smooth transaction! I'm thrilled you loved the Tommy Bahama polo—fast service and happy buyers are always the goal. Enjoy the fit and the vibe, and feel free to stop by anytime for more elevated essentials. A+++ vibes right back at you!
- Automatyczna opinia eBay- Feedback left by buyer.Past monthZamówienie zostało zrealizowane – ze śledzeniem i na czas
- Automatyczna opinia eBay- Feedback left by buyer.Past monthZamówienie zostało zrealizowane – ze śledzeniem i na czas
Seller feedback (407)
- l***r (727)- Feedback left by buyer.Past monthVerified purchaseGreat seller, fast service. A+++Reply from: kassiani- Feedback replied by seller kassiani.- Feedback replied by seller kassiani.Thank you so much for the kind words and smooth transaction! I'm thrilled you loved the Tommy Bahama polo—fast service and happy buyers are always the goal. Enjoy the fit and the vibe, and feel free to stop by anytime for more elevated essentials. A+++ vibes right back at you!
- Automatyczna opinia eBay- Feedback left by buyer.Past monthZamówienie zostało zrealizowane – ze śledzeniem i na czas
- Automatyczna opinia eBay- Feedback left by buyer.Past monthZamówienie zostało zrealizowane – ze śledzeniem i na czas