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Stefan N. Groesser Martin F. G. Schaffern Growth Dynamics in New Mar (Hardback)
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eBay item number:335383740280
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Growth Dynamics in New Markets : Improving Decision Making Through Model-Based Management
- Publication Name
- Growth Dynamics in New Markets
- Title
- Growth Dynamics in New Markets
- Subtitle
- Improving Decision Making through Model-Based Management
- Format
- Hardcover
- EAN
- 9781119118237
- ISBN
- 9781119118237
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Education, Business & Economics
- Release Date
- 18/05/2018
- Release Year
- 2018
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 1.2in
- Item Length
- 10.1in
- Item Width
- 7in
- Item Weight
- 37.7 Oz
- Publication Year
- 2018
- Topic
- Marketing / General, Decision-Making & Problem Solving, Management, Strategic Planning
- Number of Pages
- 472 Pages
About this product
Product Information
Growth Dynamics in New Markets is an engaging case study on introducing a product into a new market in the presence of a rival. Accompanied by a simulation game and series of simulation models, the reader assumes the role of top-level manager challenged to plan and execute a strategy and product introduction, to discover relevant questions and to use the models to answer them. Different approaches for enhancing the models and applying them to real problems are then discussed; these simulation models build on each other to successively arrive at a more comprehensive understanding of product uptake and market development. This is the first book that addresses a substantive management challenge and develops an action-oriented, pragmatic understanding of the dynamics in business by means of an iterative teaching approach. All means for teaching are provided on the accompanying website.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
1119118239
ISBN-13
9781119118237
eBay Product ID (ePID)
240145423
Product Key Features
Book Title
Growth Dynamics in New Markets : Improving Decision Making Through Model-Based Management
Format
Hardcover
Language
English
Topic
Marketing / General, Decision-Making & Problem Solving, Management, Strategic Planning
Publication Year
2018
Genre
Education, Business & Economics
Number of Pages
472 Pages
Dimensions
Item Length
10.1in
Item Height
1.2in
Item Width
7in
Item Weight
37.7 Oz
Additional Product Features
Lc Classification Number
Hd30.23.S294 2018
Copyright Date
2018
Lccn
2017-052554
Intended Audience
Trade
Illustrated
Yes
Item description from the seller
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eBay item number:335383740280
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