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Phil Barden ~ Decoded: The Science Behind Why We Buy 9781119673088
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“Gebraucht - Sehr gut Leichte Lagerspuren”
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Located in: Bergisch Gladbach, Germany
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Estimated between Fri, 14 Jun and Fri, 28 Jun to 43230
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- 99.4% positive feedback
Registered as a Business Seller
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eBay item number:335376167086
Item specifics
- Condition
- Very Good
- Seller Notes
- “Gebraucht - Sehr gut Leichte Lagerspuren”
- Seiten
- 336
- Gewicht
- 538
- Einband
- paperback
- Marke
- Wiley
- Fachbereich
- Hardcover/Sozialwissenschaften, Recht, Wirtschaft/Wirtschaft/M...
- Publikationstitel
- Decoded: The Science Behind Why We Buy
- Buchtitel
- Decoded: The Science Behind Why We Buy
- Film-/Fernseh-Titel
- Keine Angabe
- Musiktitel
- Keine Angabe
- Interpret
- Keine Angabe
- ISBN
- 9781119673088
- Produktart
- Lehrbuch
- Format
- Taschenbuch
- Erscheinungsjahr
- 2020
- Anzahl der Seiten
- 288 Seiten
- Autor
- Phil P. Barden
- Verlag
- Wiley John + Sons
- Publikationsname
- Decoded
- Sprache
- Englisch
About this product
Produktinformation
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization. If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy, 2nd Edition offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours. Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this second edition for behavioural knowledge, timely case studies, and an understanding of methodologies. You'll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development. You'll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. The revised edition provides new material that marketers can apply to informed, successful practices. * Gain an understanding of the Jobs to Be Done (JTBD) approach. * Take a closer look at the Ferrero neuroscience study that supports JTBD. * See updated and relevant case studies of JTBD at work. * Discover how to engage customers through digital touchpoints. If you're a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans and meet customer needs through innovation.
Produktkennzeichnungen
ISBN-10
1119673089
ISBN-13
9781119673088
eBay Product ID (ePID)
23042186301
Produkt Hauptmerkmale
Produktart
Lehrbuch
Autor
Phil P. Barden
Sprache
Englisch
Format
Taschenbuch
Anzahl der Seiten
288 Seiten
Erscheinungsjahr
2020
Verlag
Wiley John + Sons
Publikationsname
Decoded
Zusätzliche Produkteigenschaften
Hörbuch
No
Ausgabe
Ausgabe Nr. 2 des Jahres 20
Item description from the seller
Business seller information
Value Added Tax Number:
- DE 122062682
Seller assumes all responsibility for this listing.
eBay item number:335376167086
Postage and handling
Item location:
Bergisch Gladbach, Germany
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Worldwide
Excludes:
Russian Federation
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