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COMPETITOR INTELLIGENCE: HOW TO GET IT; HOW TO USE IT By Leonard M. Flud *Mint*
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Located in: US, United States
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Estimated between Fri, 31 May and Mon, 3 Jun to 43230
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Registered as a Business Seller
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eBay item number:335372501507
Item specifics
- Condition
- Like New
- Seller Notes
- ISBN-10
- 0471809675
- Publication Name
- Wiley
- Type
- Hardcover
- ISBN
- 9780471809678
- Book Title
- Competitor Intelligence : How to Get It, How to Use It
- Item Length
- 9.5in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 1985
- Format
- Hardcover
- Language
- English
- Item Height
- 1.6in
- Genre
- Business & Economics
- Topic
- Business Ethics, General
- Item Width
- 6.4in
- Item Weight
- 32.1 Oz
- Number of Pages
- 479 Pages
About this product
Product Information
Brings together sophisticated intelligence gathering techniques and sources for keeping informed on the marketing activities and products of business competition. Drawing on the author's years of research experience on assignment for top U.S. corporations, it reveals both traditional and creative methods for obtaining detailed insider information, such as marketing plans, plant capacity, distribution networks, and more, in an honest, ethical way.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471809675
ISBN-13
9780471809678
eBay Product ID (ePID)
1227845
Product Key Features
Book Title
Competitor Intelligence : How to Get It, How to Use It
Format
Hardcover
Language
English
Topic
Business Ethics, General
Publication Year
1985
Genre
Business & Economics
Number of Pages
479 Pages
Dimensions
Item Length
9.5in
Item Height
1.6in
Item Width
6.4in
Item Weight
32.1 Oz
Additional Product Features
Lc Classification Number
Hd38.7.F85 1985
Table of Content
COMPETITOR INTELLIGENCE. Laying the Foundation. Getting Started: The Basic Techniques for Collecting Competitor Intelligence. THE BASIC SOURCES OF INTELLIGENCE. Federal, State and Local Sources. Corporate Intelligence in Print. Handy Sources for Specific Industries: Statistical Sources, Directories and Associations. Using Special Issues of Trade and Business Magazines for Financial, Market, and Strategic Information. Using Data Bases for Corporate Intelligence. Foreign Intelligence from U.S. Sources. Additional Valuable Sources. CREATIVE SOURCES AND TECHNIQUES. Creating Creative Sources. Building a Financial Statement. Let Your Fingers do the Stalking: Using Yellow Pages and City Directories. Eyeballing your Competition: How to use Visual Sightings. Additional Creative Sources That Will Pay Off. ADDRESSES AND PHONE NUMBERS OF PUBLISHERS AND SOURCES. Appendix. Index.
Copyright Date
1985
Lccn
84-019539
Dewey Decimal
658.4/7
Intended Audience
Trade
Dewey Edition
19
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335372501507
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US, United States
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| Free postage | United States | Economy Shipping | Estimated between Fri, 31 May and Mon, 3 Jun to 43230 |
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