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WINE MARKETING & SALES, SECOND EDITION By Janeen Olsen *Excellent Condition*

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Condition:
Very Good
Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ... Read moreabout condition
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eBay item number:335350872714
Last updated on May 22, 2024 06:44:35 SGTView all revisionsView all revisions

Item specifics

Condition
Very Good
A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab
Seller Notes
“Book is in Very Good Condition.  Text will be unmarked.  May show some signs of use or wear. Will ...
ISBN-10
1935879510
Publication Name
Wine Appreciation Guild
Type
Paperback
ISBN
9781935879510
Book Title
Wine Marketing and Sales, Second Edition : Success Strategies for a Saturated Market
Item Length
10in
Publisher
Wine Appreciation Guild, The Limited
Publication Year
2016
Format
Trade Paperback
Language
English
Item Height
1.1in
Author
Paul Wagner, Janeen Olsen, Liz Thach
Genre
Cooking
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine
Item Width
7in
Item Weight
31.1 Oz
Number of Pages
400 Pages

About this product

Product Information

How can a small winery possibly compete with the marketing of massive wine companies? How can it hope to capture the over-stimulated mindshare of the modern consumer? By being strategic. This revised and updated edition to the bestselling book puts the vast bank of wine marketing knowledge within reach of industry novices, and fresh, practical, and powerful strategies into the hands of veteran brand managers and marketing professionals. With 100 pages of new and expanded material, this book addresses such topics as importing and exporting; logistical management; marketing your tasting room and wine region as a prime tourist destination; how to generate greater retail sales; and how to grab the benefits, while avoiding the dangers, of social networking and viral marketing.

Product Identifiers

Publisher
Wine Appreciation Guild, The Limited
ISBN-10
1935879510
ISBN-13
9781935879510
eBay Product ID (ePID)
219468248

Product Key Features

Book Title
Wine Marketing and Sales, Second Edition : Success Strategies for a Saturated Market
Author
Paul Wagner, Janeen Olsen, Liz Thach
Format
Trade Paperback
Language
English
Topic
Beverages / Alcoholic / General, Beverages / Alcoholic / Wine
Publication Year
2016
Genre
Cooking
Number of Pages
400 Pages

Dimensions

Item Length
10in
Item Height
1.1in
Item Width
7in
Item Weight
31.1 Oz

Additional Product Features

Lc Classification Number
Hd9381.8
Edition Number
2
Copyright Date
2016
Target Audience
Trade
Dewey Decimal
381.456632
Dewey Edition
23
Illustrated
Yes

Item description from the seller

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Average for the last 12 months

Accurate description
4.8
Reasonable shipping cost
5.0
Shipping speed
5.0
Communication
4.9

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