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Scott J Edgett Robert G Coo Product Innovation and Technology Strat (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Product Innovation and Technology Strategy
Publication Name
Product Innovation and Technology Strategy
Title
Product Innovation and Technology Strategy
Author
Robert Cooper
Format
Trade Paperback
ISBN-10
1439252246
EAN
9781439252246
ISBN
9781439252246
Publisher
CreateSpace
Genre
Business & Economics
Release Date
04/09/2009
Release Year
2009
Language
English
Item Height
0.6in
Item Length
9in
Item Width
6in
Item Weight
16.8 Oz
Type
Strategy
Publication Year
2009
Topic
Management
Number of Pages
272 Pages

About this product

Product Information

Achieve dominance in the marketplace by implementing a product innovation strategy to guide your company's product innovation efforts, investment decisions and resource allocation. World-renown innovation experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett lead you through a powerful executive framework for developing and implementing a product innovation strategy, complete with numerous examples and useful tips. The authors offer a comprehensive guide to help companies develop and implement an effective product innovation strategy. Emphasis is placed on selecting strategic arenas, developing attack plans and determining the resource commitments needed to successfully deploy your innovation strategy. This book, complete with a rich set of real-life examples, brings together the salient points of effective product innovation and strategic management to direct your innovation efforts. For more information, visit: www.stage-gate.com

Product Identifiers

Publisher
CreateSpace
ISBN-10
1439252246
ISBN-13
9781439252246
eBay Product ID (ePID)
78512090

Product Key Features

Book Title
Product Innovation and Technology Strategy
Author
Robert Cooper
Format
Trade Paperback
Language
English
Topic
Management
Publication Year
2009
Genre
Business & Economics
Number of Pages
272 Pages

Dimensions

Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
16.8 Oz

Additional Product Features

As Told to
Edgett, Scott
Copyright Date
2009
Target Audience
Trade
Dewey Decimal
658.575
Dewey Edition
22
Illustrated
Yes

Item description from the seller

Rarewaves USA CA

Rarewaves USA CA

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