Picture 1 of 2
Gallery
Picture 1 of 2
Have one to sell?
Juicing the Orange: Turn Creativity into Powerful Business by Pat Fallon HC
US $6.00
ApproximatelyS$ 7.81
Condition:
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Pickup:
Free local pickup from Woburn, Massachusetts, United States.
Shipping:
US $4.40 (approx S$ 5.73) USPS Media MailTM.
Located in: Woburn, Massachusetts, United States
Delivery:
Estimated between Sat, 15 Nov and Fri, 21 Nov to 94104
Returns:
30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
Coverage:
Read item description or contact seller for details. See all detailsSee all details on coverage
(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:335291137170
Item specifics
- Condition
- ISBN
- 9781591399278
About this product
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
1591399270
ISBN-13
9781591399278
eBay Product ID (ePID)
50872086
Product Key Features
Book Title
Juicing the Orange : How to Turn Creativity Into a Powerful Business Advantage
Number of Pages
228 Pages
Language
English
Publication Year
2006
Topic
Marketing / General, Personal Success, Creative Ability
Illustrator
Yes
Genre
Psychology, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.6 in
Item Weight
19.2 Oz
Item Length
9.4 in
Item Width
6.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2005-036310
Dewey Edition
22
Dewey Decimal
658.802
Synopsis
Too many companies think creativity means throwing money into marketing efforts and giving lip service to "out of the box" thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register., Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution., Too many companies think creativity means throwing money into marketing efforts and giving lip service to out of the box thinking. But such efforts rarely have a positive impact on the bottom line. Pat Fallon and Fred Senn argue that leaders have more creativity within their organizations than they realize--but they inadvertently stifle it or channel it in ineffective ways. Juicing the Orange outlines a disciplined approach to building creativity actively into the organizational culture and leveraging that creativity into campaigns that deliver measurable results. Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution. Behind-the-scenes stories of successful and failed campaigns for companies in diverse industries reveal the core secrets of training for creativity: develop a proprietary brand emotion, offer big ideas without a big budget, and get customers to seek out your message. Illustrating the link between creativity and profits, Juicing the Orange helps industry players measure their success at the cash register.
LC Classification Number
HF5415.F27 2006
Item description from the seller
Popular categories from this store
Seller feedback (46,794)
- 2***0 (130)- Feedback left by buyer.Past 6 monthsVerified purchaseShipping was quick, packaging was excellent, condition was acceptable as described -- binding loose but pages intact. I did message buyer asking about mold and didn't receive a reply -- luckily, there appears to be no mold. Great value for a 100+ yr old book!Mistress of Shenstone by Florence L. Barclay HC 1910 (#335940140985)
- a***p (8)- Feedback left by buyer.Past yearVerified purchaseI received my book in absolutely pristine condition, better than described! Which is impressive because the copy is from 1930 and it looks like it has never been handled. It shipped very quickly, even faster than the estimated time given by a week. It was packaged very carefully. The book and shipping price was also very fair considering the age and condition of the book and the shipping speed. I am very pleased with this seller and will be ordering from them again in the future.All Quiet on the Western Front by Erich Maria Remarque HC 1930 (#396258036329)
- b***w (115)- Feedback left by buyer.Past 6 monthsVerified purchaseOutstanding seller! Excellent communication. The item was exactly as described, mailed promptly, and packaged securely.Mission Impossible #4: Code Name Little Ivan by John Tiger, 1969 SC (#336040405753)