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Paul Wagner Susan DeMatei John C. Crotts Byron Wine Sales and Distr (Paperback)
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eBay item number:335289389215
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Wine Sales and Distribution
- Publication Name
- Wine Sales and Distribution : the Secrets to Building a Consultative Selling Approach
- Title
- Wine Sales and Distribution
- Subtitle
- The Secrets to Building a Consultative Selling Approach
- Format
- Trade Paperback
- ISBN-10
- 1538185156
- EAN
- 9781538185155
- ISBN
- 9781538185155
- Edition
- Second Edition
- Publisher
- Rowman & Littlefield Publishers, Incorporated
- Genre
- Business & Finance
- Subject
- Food & Drink
- Release Date
- 28/02/2024
- Release Year
- 2024
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.9in
- Item Length
- 8.9in
- Item Width
- 6in
- Item Weight
- 17 Oz
- Publication Year
- 2024
- Type
- Textbook
- Number of Pages
- 314 Pages
About this product
Product Information
Now in an expanded second edition to include new technologies, and incorporating post-pandemic developments, this is the first book to focus solely on developing the readers' personal wine selling skills--for producers, distributors, and direct to the consumer. It comprehensively provides a practical approach to developing exceptional wine-selling skills. Drawing from their extensive experience in the field, the authors have crafted a clear and insightful framework based on the principles, strategies, and practices employed by top-notch wine professionals, including how to develop relationships, understand customer needs, and deliver both products and sales presentations in an efficient and effective way. Based on the authors' over six decades of combined research, consulting, and teaching in personal selling skills, the book draws on countless interviews and interactions with effective sales professionals in the wine and broader hospitality industries. The second edition also includes articles about the wine market and sales techniques from a dozen wine industry leaders. The strategies they outline are invaluable for all those seeking to start or enhance a career in wine sales. This book will be an invaluable launching point for anyone in the wine industry, whether their focus is distribution, retail sales, sommelier sales at a restaurant, or working in a winery tasting room.
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1538185156
ISBN-13
9781538185155
eBay Product ID (ePID)
20062514833
Product Key Features
Publication Name
Wine Sales and Distribution : the Secrets to Building a Consultative Selling Approach
Format
Trade Paperback
Language
English
Publication Year
2024
Type
Textbook
Number of Pages
314 Pages
Dimensions
Item Length
8.9in
Item Height
0.9in
Item Width
6in
Item Weight
17 Oz
Additional Product Features
Lc Classification Number
Hd9375.W343 2024
Edition Number
2
Copyright Date
2023
Topic
Beverages / Alcoholic / Wine, Economics / General, Sales & Selling / General
Lccn
2023-048078
Dewey Decimal
663.200688
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Cooking, Business & Economics
Item description from the seller
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eBay item number:335289389215
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Item location:
60502, United States
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