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Global Marketing Management By Masaaki (Mike) Kotabe, Kristiaan

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Very Good

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ApproximatelyS$ 27.62

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Located in: NY, United States

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Estimated between Fri, 24 May and Thu, 30 May to 43230

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eBay item number:335269419868

Last updated on Apr 24, 2024 11:09:28 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Global Marketing Management

ISBN: 9780471592884

Publication Year: 1998

Type: Textbook

Format: Hardcover

Language: English

Publication Name: Global Marketing Management

Item Height: 1.4in

Author: Masaaki Kotabe, Kristiaan Helsen

Item Length: 10.2in

Publisher: Wiley & Sons, Incorporated, John

Item Width: 8.3in

Item Weight: 54 Oz

Number of Pages: 740 Pages

About this product

Product Information

This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

0471592889

ISBN-13

9780471592884

eBay Product ID (ePID)

930324

Product Key Features

Author

Masaaki Kotabe, Kristiaan Helsen

Publication Name

Global Marketing Management

Format

Hardcover

Language

English

Publication Year

1998

Type

Textbook

Number of Pages

740 Pages

Dimensions

Item Length

10.2in

Item Height

1.4in

Item Width

8.3in

Item Weight

54 Oz

Additional Product Features

Lc Classification Number

Hf1416.K68 1998

Edition Number

Table of Content

Partial table of contents: GLOBALIZATION. Globalization Imperative. GLOBAL MARKETING ENVIRONMENT. Global Economic Environment. Global Cultural Environment. DEVELOPMENT OF COMPETITIVE STRATEGY. Global Marketing Research. Global Competitive Analysis. Global Sourcing Strategies: R & D Manufacturing, and Marketing Interfaces. GLOBAL MARKETING STRATEGY DEVELOPMENT. Global Product Policy Decisions I: Developing New Products for Global Markets. Global Pricing. Sales Management. Export and Import Management. MANAGING GLOBAL OPERATIONS. Organizing Global Marketing Efforts. Appendix. Indexes.

1998

Topic

Exports & Imports, International / General, Sales & Selling / General

Lccn

97-030942

Dewey Decimal

658.8/4

Intended Audience

College Audience

Dewey Edition

Illustrated

Yes

Genre

Business & Economics

Item description from the seller

Business seller information

Value Added Tax Number:

GB 724498118

Seller assumes all responsibility for this listing.

eBay item number:335269419868

Last updated on Apr 24, 2024 11:09:28 SGTView all revisionsView all revisions

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