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Global Marketing Management By Masaaki (Mike) Kotabe, Kristiaan
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eBay item number:335269419868
Item specifics
- Condition
- Title
- Global Marketing Management
- ISBN
- 9780471592884
- Subject Area
- Business & Economics
- Publication Name
- Global Marketing Management
- Item Length
- 10.2 in
- Publisher
- Wiley & Sons, Incorporated, John
- Subject
- Exports & Imports, International / General, Sales & Selling / General
- Publication Year
- 1998
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 1.4 in
- Item Width
- 8.3 in
- Item Weight
- 54 Oz
- Number of Pages
- 740 Pages
About this product
Product Information
This text offers a shift to teaching global marketing. Not bound by the traditional bi-lateral (international) view of marketing, Kotabe and Helsen emphasize the multilateral (global) nature of marketing and present it in a cross-functional approach to the business operation. By offering this interdisciplinary perspective, the book aims to provide the marketeer with a better understanding of how the various functional areas interface with marketing.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471592889
ISBN-13
9780471592884
eBay Product ID (ePID)
930324
Product Key Features
Publication Name
Global Marketing Management
Format
Hardcover
Language
English
Subject
Exports & Imports, International / General, Sales & Selling / General
Publication Year
1998
Type
Textbook
Subject Area
Business & Economics
Number of Pages
740 Pages
Dimensions
Item Length
10.2 in
Item Height
1.4 in
Item Width
8.3 in
Item Weight
54 Oz
Additional Product Features
Edition Number
1
LCCN
97-030942
Intended Audience
College Audience
Lc Classification Number
Hf1416.K68 1998
Table of Content
Partial table of contents: GLOBALIZATION. Globalization Imperative. GLOBAL MARKETING ENVIRONMENT. Global Economic Environment. Global Cultural Environment. DEVELOPMENT OF COMPETITIVE STRATEGY. Global Marketing Research. Global Competitive Analysis. Global Sourcing Strategies: R & D Manufacturing, and Marketing Interfaces. GLOBAL MARKETING STRATEGY DEVELOPMENT. Global Product Policy Decisions I: Developing New Products for Global Markets. Global Pricing. Sales Management. Export and Import Management. MANAGING GLOBAL OPERATIONS. Organizing Global Marketing Efforts. Appendix. Indexes.
Copyright Date
1998
Dewey Decimal
658.8/4
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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Value Added Tax Number:
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eBay item number:335269419868
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