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Marketing Management: A Global Overview (Hardback)
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eBay item number:335266410723
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Marketing Management: A Global Overview
- Publication Name
- Marketing Management: a Global Overview
- Title
- Marketing Management: A Global Overview
- Contributor
- Anna Freeman (Edited by)
- Format
- Hardcover
- ISBN-10
- 1647260876
- EAN
- 9781647260873
- ISBN
- 9781647260873
- Publisher
- Clanrye International
- Genre
- Business & Finance
- Release Year
- 2022
- Release Date
- 01/03/2022
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 254mm
- Item Length
- 10 in
- Item Width
- 7 in
- Item Weight
- 599g
- Publication Year
- 2022
- Type
- Textbook
- Subject Area
- Business & Economics
- Subject
- Marketing / General, Management
- Number of Pages
- 218 Pages
About this product
Product Information
The organizational discipline which is concerned with the practical application of marketing techniques, orientation and methods within organizations and enterprises is known as marketing management. It also focuses on the management of the marketing resources and activities of a firm. It utilizes tools such as value chain analysis, Porter's five sources and analysis of strategic groups of competitors. In competitor analysis the factors such as cost structure, resources and competencies, sources of profits and degree of vertical integration of each competitor are analyzed. The structure of marketing management consists of brand audit, marketing strategy, implementation planning as well as project, process and vendor management. This book is compiled in such a manner, that it will provide in-depth knowledge about the theory and practice of marketing management. Its aim is to present researches that have transformed this discipline and aided its advancement. Students, researchers, experts and all associated with this field will benefit alike from this book.
Product Identifiers
Publisher
Clanrye International
ISBN-10
1647260876
ISBN-13
9781647260873
eBay Product ID (ePID)
27057252992
Product Key Features
Publication Name
Marketing Management: a Global Overview
Format
Hardcover
Language
English
Subject
Marketing / General, Management
Publication Year
2022
Type
Textbook
Subject Area
Business & Economics
Number of Pages
218 Pages
Dimensions
Item Length
10 in
Item Width
7 in
Additional Product Features
Target Audience
Scholarly & Professional
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335266410723
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