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Keith Wunderlich Vernor's Ginger Ale, Mi (Paperback)
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Located in: 60502, United States
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eBay item number:335266273356
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Name
- Vernor's Ginger Ale, Mi
- Title
- Vernor's Ginger Ale, Mi
- Contributor
- Keith Wunderlich (Edited by)
- EAN
- 9780738551852
- ISBN
- 9780738551852
- Release Year
- 2008
- Release Date
- 09/04/2008
- Country/Region of Manufacture
- US
- Book Title
- Vernor's Ginger Ale
- Item Length
- 9.2in
- Publisher
- Arcadia Publishing
- Publication Year
- 2008
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.3in
- Genre
- Photography, Biography & Autobiography, Business & Economics, History
- Topic
- Subjects & Themes / Historical, United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Industries / Food Industry, Corporate & Business History, Business
- Item Width
- 6.5in
- Item Weight
- 0.7 Oz
- Number of Pages
- 128 Pages
About this product
Product Information
Vernor s Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new deliciously different flavor had been created, and Vernor s Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor s is a success story. Vernor s is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor s is America s oldest continuously produced soft drink. Vernor s Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation."
Product Identifiers
Publisher
Arcadia Publishing
ISBN-10
0738551856
ISBN-13
9780738551852
eBay Product ID (ePID)
63980594
Product Key Features
Book Title
Vernor's Ginger Ale
Format
Trade Paperback
Language
English
Topic
Subjects & Themes / Historical, United States / State & Local / MidWest (IA, Il, in, Ks, Mi, MN, Mo, Nd, Ne, Oh, Sd, Wi), Industries / Food Industry, Corporate & Business History, Business
Publication Year
2008
Genre
Photography, Biography & Autobiography, Business & Economics, History
Number of Pages
128 Pages
Dimensions
Item Length
9.2in
Item Height
0.3in
Item Width
6.5in
Item Weight
0.7 Oz
Additional Product Features
Reviews
Title: Vernors collector revives bygone days Author: Linda Ann Chomin Publisher: Hometown Life Date: 5/17/09 Anytime my brother, sister or I had an upset stomach, our mother would heat up Vernors. Thousands of other Detroiters have similar memories. That's why the Livonia Historical Society invited collector Keith Wunderlich to speak about the phenomena at its annual banquet Thursday, May 21, at Greenmead Historical Park on the corner of Newburgh and Eight Mile. Wunderlich became interested in the memorabilia after discovering Vernors bottles from the ‘50s and ‘60s in his parents' garage as a teenager. The 52-year-old Troy man learns about the impact of the soda every time he gives a presentation or signs copies of his book, Vernors Ginger Ale, from Arcadia Publishing. Even his students know about the soda. Wunderlich is assistant superintendent for curriculum and instruction of L'Anse Creuse Public Schools. People come up afterwards and tell me they went to Vernors soda fountain or there's a certain recipe they liked, Cream Ales, half cream and half Vernors, or different syrups they put into it, a cherry flavoring. I hear a lot about hot Vernors,” said Wunderlich. Vernors was founded by pharmacist James Vernor in 1866 after he returned home from the Civil War. It's unknown why he chose ginger for the soda formula he was perfecting, but the Chinese have used the extract to treat indigestion for 2,000 years. James Vernor worked in a drugstore in the early 1860s and was messing around with a formula for ginger ale,” said Wunderlich. He enlisted and was in the Civil War for four years. When he returned he opened up a keg of extract he was working with. He hadn't changed the formula but it had mellowed. Even today it's still aged in oak barrels for three years.” Vernors is still made in Detroit by Pepsi. It is the oldest produced soda in the nation. For the inside story, Wunderlich was able to interview Ron Bialecki who was the Vernors Gnome in the 1970s and 1980s. COLLECTING I don't remember the plant at the foot of Woodward, but I remember a sign by Wayne State with the Gnome,” said Wunderlich, whose slide show traces the history of Vernors from the Civil War to today. I find items all over the place although they're getting harder to find, garage sales, flea markets, the annual advertising show in Indianapolis. People also know I collect and contact me.” Wunderlich estimates he owns a couple of thousand Vernors items. Stepping into his basement is like returning to Vernors soda fountain days. You can do it inexpensively,” said Wunderlich. There are a ton of bottles you can pick up for a $1. I see them in antique malls. eBay is full of Vernors memorabilia. I have dispensers. Old newsletters give me a lot of the history of the company, uniforms. My earliest items are from Vernors in the 1870s, early letter heads from 1900 and before, early trays from the soda fountains. It all helps tell the story of Vernors.” Wunderlich writes about different Vernors topic for every quarterly newsletter of the collector's club he founded (www.wowway.com/~vernors). BUYING LOCAL Vernors had soda fountains in Pontiac, Flint which is still there, Toledo, Dayton, Canada, Buffalo, New York,” said Wunderlich, who could go down in history as Vernors' biggest promoter of the soft drink. I love it. It's a great pop and there's that Detroit connection. With the economy the way it is now, people are buying local. We're seeing a lot of interest in home-grown things to help our local economy.” Robert Legel remembers Vernors was the only fluid his wife could keep down before she died five years ago. Like Wunderlich he's heard stories about people's fondness for the soda. That's why the Livonia Historical Society selected Wun
Copyright Date
2008
Target Audience
Trade
Series
Images of America Ser.
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335266273356
Postage and handling
Item does not ship to United States
Item location:
60502, United States
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Item came in good condition and was packaged very well. Even with USPS not updating tracking information, the item arrived on time before the estimated final date. Kudos to Rarewaves and rarewaves USA for their excellent service and safely packaged items!
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