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David Priemer Sell the Way You Buy (Paperback)
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eBay item number:335210724468
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Sell the Way You Buy : a Modern Approach to Sales That Actually Works (Even on You!)
- Publication Name
- Sell the Way You Buy
- Title
- Sell the Way You Buy
- ISBN-10
- 1989603203
- EAN
- 9781989603208
- ISBN
- 9781989603208
- Publisher
- Page Two Books, Inc.
- Format
- Trade Paperback
- Release Year
- 2020
- Release Date
- 23/04/2020
- Language
- English
- Country/Region of Manufacture
- CA
- Item Height
- 0.7 in
- Item Length
- 8.9 in
- Item Width
- 6.3 in
- Item Weight
- 14.8 Oz
- Genre
- Business & Economics
- Publication Year
- 2020
- Topic
- Sales & Selling / General
- Number of Pages
- 288 Pages
About this product
Product Information
While a Vice President at Salesforce, David Priemer had an epiphany during one of the company's high-pressure selling periods: the very sales tactics they were using were not working on him. Yes, the numbers still showed results, but through brute force rather than elegance and efficiency. Priemer also discovered that his sales colleagues were spending far more time on leads that did not convert to sales than on those that did. His company--and his entire profession--was acting with more than enough gusto, but without enough awareness and empathy. They were not selling the way they buy. Sell the Way You Buy is about much more than putting yourself in the customer's shoes. Customers don't always know what they want or need, or they may be seeking a solution for something that isn't their core problem. They suffer from status quo bias, from recency bias, from confirmation bias. And meanwhile, the state of overwhelming choice has most products and solution providers adrift in the "Sea of Sameness." In today's world, almost everyone is in sales, but as Priemer realized, we don't teach it. Sell the Way You Buy will show you how to ask questions, how to listen, how to tell a compelling brand story, and how to talk to customers (how to talk to people). Priemer reveals scientifically supported methods to understand the customer, identify their needs, and move them toward the right solution--all the while teaching you to avoid all the reasons why the average person doesn't like salespeople. In short, to sell the way you buy.
Product Identifiers
Publisher
Page Two Books, Inc.
ISBN-10
1989603203
ISBN-13
9781989603208
eBay Product ID (ePID)
24038513432
Product Key Features
Book Title
Sell the Way You Buy : a Modern Approach to Sales That Actually Works (Even on You!)
Format
Trade Paperback
Language
English
Topic
Sales & Selling / General
Publication Year
2020
Genre
Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
8.9 in
Item Height
0.7 in
Item Width
6.3 in
Item Weight
14.8 Oz
Additional Product Features
Intended Audience
Trade
Reviews
"Not only does this book offer a new perspective on bringing empathy to the customer journey, it does so with humor and style. Highly readable and filled with valuable insights, David Priemer takes the lessons of behavioural and psychological sciences and applies them to the selling and buying process. In a world where we are all salespeople, this is a book you can't afford to be without!" -- Daniel Pink, author of To Sell is Human , Drive , and When, "Not only does this book offer a new perspective on bringing empathy to the customer journey, it does so with humor and style. Highly readable and filled with valuable insights, David Priemer takes the lessons of behavioural and psychological sciences and applies them to the selling and buying process. In a world where we are all salespeople, this is a book you can't afford to be without!" --Daniel Pink , author of To Sell is Human , Drive , and When
Copyright Date
2020
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:335210724468
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Item does not ship to United States
Item location:
60502, United States
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