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Janeen Olsen Liz Thach Paul Wagner Wine Marketing and Sales (Hardback)
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eBay item number:335202424094
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Wine Marketing and Sales
- Publication Name
- Wine Marketing and Sales
- Title
- Wine Marketing and Sales
- Format
- Hardcover
- EAN
- 9781935879442
- ISBN
- 9781935879442
- Publisher
- Wine Appreciation Guild, The Limited
- Genre
- Food & Drink
- Subject
- Business & Finance
- Release Date
- 10/07/2016
- Release Year
- 2016
- Language
- English
- Country/Region of Manufacture
- US
- Publication Year
- 2019
- Type
- Textbook
- Item Length
- 10in
- Item Width
- 7in
- Number of Pages
- 416 Pages
About this product
Product Information
The current US and global wine markets are practically unrecognizable from when the second edition of this text was published. Wineries can ship directly to their customers in 45 US states. Seventy percent of Americans are online. Advanced packaging tech can reveal chemical spoilage, verify provenance, and can even talk (virtually). This new, third edition of the bestselling wine marketing book in the English language explores these and many more new and surprising features of the modern wine marketing landscape. Social Media Marketing & Ecommerce Digital Marketing & Wine Delivery Applications New Trends in Packaging, e.g. Augmented Reality Labeling Sales and Marketing Metrics Complete Regulatory Compliance Going Mobile with Website Strategies Supply Chain Management The Promise of Direct-to-Consumer Sales The New Demographics of Wine Consumption & Wine Tourism Wine Marketing and Sales covers every conceivable aspect of marketing and selling wine, from basic theory and principles, to the practical application of sales and marketing strategies in the real-world, brand-saturated marketplace. This book puts new and powerful tools into the hands of veteran brand managers and the vast bank of wine marketing knowledge within reach of the untrained winery owner desperate for a foothold.
Product Identifiers
Publisher
Wine Appreciation Guild, The Limited
ISBN-10
1935879448
ISBN-13
9781935879442
eBay Product ID (ePID)
235547042
Product Key Features
Publication Name
Wine Marketing and Sales
Format
Hardcover
Language
English
Publication Year
2019
Type
Textbook
Number of Pages
416 Pages
Dimensions
Item Length
10in
Item Width
7in
Additional Product Features
Lc Classification Number
Hd9381.8
Edition Number
3
Copyright Date
2017
Target Audience
Scholarly & Professional
Topic
Beverages / Alcoholic / Wine, Industries / Agribusiness
Lccn
2019-002093
Illustrated
Yes
Genre
Cooking, Business & Economics
Item description from the seller
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eBay item number:335202424094
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