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Michael McQueen Winning the Battle for Relevance (Paperback)
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eBay item number:335182805623
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Winning the Battle for Relevance : Why Even the Greatest Become Obsolete... and How to Avoid Their Fate
- Publication Name
- Winning the Battle for Relevance
- Title
- Winning the Battle for Relevance
- Subtitle
- Why Even the Greatest Become Obsolete... and How to Avoid Their F
- Format
- Trade Paperback
- EAN
- 9781630478216
- ISBN
- 9781630478216
- Publisher
- Morgan James Publishing
- Genre
- Business & Economics
- Release Date
- 30/06/2016
- Release Year
- 2016
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.6in
- Item Length
- 9in
- Item Width
- 6in
- Item Weight
- 13.6 Oz
- Publication Year
- 2016
- Topic
- Leadership, Industrial Management, General, Strategic Planning
- Number of Pages
- 286 Pages
About this product
Product Information
Based on a 6-year study of 500 of the world's biggest brands, Winning the Battle for Relevance seeks to answer the question: "What separates the enduring from the endangered?" As businesses, industries, and revenue models continue to be disrupted at an alarming rate, leaders would do well to learn from the mistakes of fallen brands such as Borders, Kodak, and Blockbuster-lest they fall into the same trap. Better still, Winning the Battle for Relevance highlights what every organization and institution can learn from enduringly successful brands in order to win the battle for relevance in the turbulent years ahead.
Product Identifiers
Publisher
Morgan James Publishing
ISBN-10
1630478210
ISBN-13
9781630478216
eBay Product ID (ePID)
219185688
Product Key Features
Book Title
Winning the Battle for Relevance : Why Even the Greatest Become Obsolete... and How to Avoid Their Fate
Format
Trade Paperback
Language
English
Topic
Leadership, Industrial Management, General, Strategic Planning
Publication Year
2016
Genre
Business & Economics
Number of Pages
286 Pages
Dimensions
Item Length
9in
Item Height
0.6in
Item Width
6in
Item Weight
13.6 Oz
Additional Product Features
Edition Number
2
Table of Content
Intro - Welcome to the Inflection Point Section 1: The Cycle of Relevance Chapter 1 - The Relevance Curve Chapter 2 - Real-life Relevance Chapter 3 - What is your Silent Pulse? Chapter 4 - Irrelevance: Fate or Failure? Section 2: The 5 Roads to Irrelevance Chapter 5 - Shift Happens Chapter 6 - The Intoxication of Success Chapter 7 - Preservation Obsession Chapter 8 - Progress Addiction Chapter 9 - The Human Factor Section 3: Winning the Battle for Relevance Chapter 10 - Re-Calibrate Chapter 11 - Re-Focus Chapter 12 - Re-Fresh Chapter 13 - Re-Engineer Chapter 14 - Re-Frame Chapter 15 - Re-Position Conclusion Endnotes
Target Audience
Trade
Item description from the seller
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eBay item number:335182805623
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60502, United States
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Seller feedback (63,014)
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