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Regina Luttrell Adrienne A. Wallace Social Media and Society (Hardback)
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eBay item number:335140879234
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Social Media and Society
- Publication Name
- Social Media and Society : an Introduction to the Mass Media Landscape
- Title
- Social Media and Society
- Subtitle
- An Introduction to the Mass Media Landscape
- Format
- Hardcover
- ISBN-10
- 1538129086
- EAN
- 9781538129081
- ISBN
- 9781538129081
- Publisher
- Rowman & Littlefield Publishers, Incorporated
- Genre
- Language & Reference
- Subject
- Communication Studies, Media Studies, Sociology / General, E-Commerce / Internet Marketing
- Release Year
- 2021
- Release Date
- 14/04/2021
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 0.7 in
- Item Length
- 10.6 in
- Item Width
- 7.3 in
- Item Weight
- 20.8 Oz
- Type
- Textbook
- Subject Area
- Business & Economics, Language Arts & Disciplines, Social Science
- Publication Year
- 2021
- Number of Pages
- 256 Pages
About this product
Product Information
Exploring social media's integration with modern society, this text empowers students as consumers and creators of social media. While the tools of communication have changed, the goals of social connection and influence have not. Features include full color visuals, complete glossary, and chapter learning objectives, summaries, and activities.
Product Identifiers
Publisher
Rowman & Littlefield Publishers, Incorporated
ISBN-10
1538129086
ISBN-13
9781538129081
eBay Product ID (ePID)
18050388446
Product Key Features
Publication Name
Social Media and Society : an Introduction to the Mass Media Landscape
Format
Hardcover
Language
English
Subject
Communication Studies, Media Studies, Sociology / General, E-Commerce / Internet Marketing
Publication Year
2021
Type
Textbook
Subject Area
Business & Economics, Language Arts & Disciplines, Social Science
Number of Pages
256 Pages
Dimensions
Item Length
10.6 in
Item Height
0.7 in
Item Width
7.3 in
Item Weight
20.8 Oz
Additional Product Features
LCCN
2020-049955
Intended Audience
College Audience
Lc Classification Number
Hm851.L88 2021
Grade from
College Freshman
Grade to
College Graduate Student
Reviews
The authors note that the goal of the book is to, "engage students as consumers and creators of social media by providing a framework for understanding and connection among social media, mass communications, and the impact on society" (Luttrell & Wallace, 2021, p. vii). They have succeeded and I commend their efforts! I recommend this book without hesitation as a required or suggested reading in undergraduate courses such as survey of public relations, introduction to mass media, mass media and society, social media strategy, social media and society, and more. The book can be used in its entirety or adopted for its applicable sections or chapters, depending on curriculum and pedagogical needs., The textbook is an ideal fit for anyone teaching a course that centers on the impact of social media on industry practices and society, or as an excellent supplemental text for courses with a broader focus on the impact of different forms of mass communication on society and professional practice., Regina Luttrell and Adrienne A. Wallace offer students and social media professionals a thorough introduction of social media's impact on mass communication, relationships, the self, and society. Written in an accessible language that offers a 'real world' approach to strategic social media practice and comprehensive in its analysis, the authors emphasize how students can be both critical consumers and creators of content on social media. New and seasoned professors will appreciate how the authors provide relevant and timely critical analysis of established and new brands, connect theory with action, and highlight examples from popular culture, such as the COVID-19 pandemic and how professional athletes' utilize social media to advance various social justice initiatives related to racial justice, gender equality, and LGBTQIA rights, among others. I highly recommend this book., Written in accessible language, this comprehensive text offers a real-world approach to strategic social media practice. The thorough introduction to social media's impact on mass communication, relationships, the self, and society emphasizes how students can be both critical consumers and creators of social media content. New and seasoned professors will appreciate the relevant and timely critical analyses of established and new brands, connection of theory with action, and highlighted examples from popular culture and contemporary issues. I highly recommend this book., Social Media and Society: An Introduction to the Mass Media Landscape advances our understanding of social media communication through its application to health care and the Covid-19 pandemic. This comprehensive introduction to social media will be a useful guide for students and social media managers.
Table of Content
Chapter 1: The Framework of Social Media Chapter 2: Concerns About the Dark Side of Social Media Chapter 3: Benefits of Social Media Chapter 4: Mass Media to Niche Media Chapter 5: Business and Strategic Communications Chapter 6: Crisis Communications Chapter 7: Sports Communication Chapter 8: Political and Civic Communication Chapter 9: Health Communication Chapter 10: Entertainment Media Chapter 11: Measuring Social Media Chapter 12: A Holistic Approach: Keeping Up with Social Media
Copyright Date
2021
Dewey Decimal
302.231
Dewey Edition
23
Illustrated
Yes
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eBay item number:335140879234
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