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Gary D Rhodes (University of Central Florida) Robert Consuming Image (Hardback)
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eBay item number:335035477263
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Consuming Images
- Publication Name
- Consuming Images : Film Art and the American Television Commercial
- Title
- Consuming Images
- Subtitle
- Film Art and the American Television Commercial
- Format
- Hardcover
- EAN
- 9781474460682
- ISBN
- 9781474460682
- Publisher
- Edinburgh Tea & Coffee Company University Press
- Genre
- Films & TV
- Subject
- Film / Référence, Television / General, Commerce, Film / History & Criticism
- Release Date
- 31/01/2020
- Release Year
- 2020
- Language
- English
- Country/Region of Manufacture
- GB
- Subject Area
- Business & Economics, Performing Arts
- Item Length
- 6.4 in
- Publication Year
- 2020
- Type
- Textbook
- Item Height
- 0.7 in
- Item Width
- 9.1 in
- Item Weight
- 16.8 Oz
- Number of Pages
- 208 Pages
About this product
Product Information
The American television commercial has an aesthetic and historical dynamic linking it directly to cinematic and media cultures. Consuming Images: Film Art and the American Television Commercial establishes the complex vitality of the television commercial both as a short film and as an art form. Through close and comparative readings, the book examines the influence of Hollywood film styles on the television commercial, and the resulting influence of the television commercial on Hollywood, exploring an intertwined aesthetic and technical relationship. Analysing key commercials over the decades that feature new technologies and film aesthetics that were subsequently adopted by feature filmmakers, the book establishes the television commercial as a vital form of film art.
Product Identifiers
Publisher
Edinburgh Tea & Coffee Company University Press
ISBN-10
1474460682
ISBN-13
9781474460682
eBay Product ID (ePID)
14038627138
Product Key Features
Publication Name
Consuming Images : Film Art and the American Television Commercial
Format
Hardcover
Language
English
Subject
Film / Référence, Television / General, Commerce, Film / History & Criticism
Publication Year
2020
Type
Textbook
Subject Area
Business & Economics, Performing Arts
Number of Pages
208 Pages
Dimensions
Item Length
6.4 in
Item Height
0.7 in
Item Width
9.1 in
Item Weight
16.8 Oz
Additional Product Features
LCCN
2020-455142
Intended Audience
Scholarly & Professional
Lc Classification Number
Hf6146.T42r49 2020
Reviews
This fascinating book explores the rich relationship between the TV commercial and Hollywood, and makes a persuasive case for the television commercial as a valid art form in its own right., It's rare to find an introductory text on a truly emerging or ignored film studies topic. [...] Gary D. Rhodes and Robert Singer provide a detailed introduction to an unlikely and welcoming subject., Having spent 30 years making advertising film, I feel that Rhodes and Singer's new book, Consuming Images, has allowed me to understand how the making of advertising films crosses over and is connected to film making, I'm looking forward to their new book as I have begun to understand the intricacy and detail, via their understanding, of this thing I attempt to do., Rhodes and Singer should be congratulated on this fascinating new volume. For some reason, advertising has been a blind spot in audiovisual scholarship and they make a convincing argument for its importance in relation to film, and vice versa. The book provides an absorbing insight into the relationship between TV advertising and Hollywood, in an extremely readable and engaging study that breaks new ground and underlines the crucial relationship of the artistic and the financial that can be lost from sight in discussions of cinema and television.
Table of Content
Acknowledgements Introduction Chapter One: Origins Chapter Two: Narrative Chapter Three: Mise-en-scène Chapter Four: Cinematography Chapter Five: Editing Chapter Six: Sound Conclusion
Copyright Date
2020
Dewey Decimal
659.1430973
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:335035477263
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