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Marketing for Hospitality and Tourism By Philip Kotler, John Bow

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Marketing for Hospitality and Tourism
ISBN
9780133956252
EAN
9780133956252
Publication Year
1995
Format
Hardcover
Language
English
Book Title
Marketing for Hospitality and Tourism
Author
John Bowen, Philip Kotler, James C. Makens
Item Length
9.4in
Publisher
Prentice Hall PTR
Genre
Business & Economics
Topic
Industries / Hospitality, Travel & Tourism
Item Width
7.1in
Item Weight
50.3 Oz
Number of Pages
704 Pages

About this product

Product Information

Designed specifically with the hospitality and travel student in mind, this text provides practical examples and applications that illustrate the major decisions marketing managers face in their efforts to balance objectives and resources against needs and opportunities in the global market.

Product Identifiers

Publisher
Prentice Hall PTR
ISBN-10
0133956253
ISBN-13
9780133956252
eBay Product ID (ePID)
47608

Product Key Features

Book Title
Marketing for Hospitality and Tourism
Author
John Bowen, Philip Kotler, James C. Makens
Format
Hardcover
Language
English
Topic
Industries / Hospitality, Travel & Tourism
Publication Year
1995
Genre
Business & Economics
Number of Pages
704 Pages

Dimensions

Item Length
9.4in
Item Width
7.1in
Item Weight
50.3 Oz

Additional Product Features

Lc Classification Number
Tx911.3.M3k68 1996
Copyright Date
1996
Lccn
95-040868
Dewey Decimal
647/.068
Dewey Edition
20
Illustrated
Yes

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  • GB 724498118
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