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Marketing Management Global Edition 16th Edtn 16e By Philip Kotler, Kevin Keller
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More than 10 available / 8 sold
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Located in: Marlton, New Jersey, United States
Delivery:
Estimated between Tue, 28 May and Thu, 30 May to 43230
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eBay item number:334270612124
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Narrative Type
- Nonfiction
- Country/Region of Manufacture
- United States
- Type
- Textbook
- Features
- International Edition
- Original Language
- English
- Book Series
- Marketing Management, Global Edition
- Intended Audience
- Young Adults
- International-ISBN
- 9781292404813
- Subject
- Education
- Product-Type
- INTERNATIONAL GLOBAL EDITION
- Edition
- International Edition
- Cover-Design
- May Differ from Original Picture
- Packaging
- Shrinkwrapped - Box Packed
- Contents
- Same as US Edition
- Shipping
- FAST 3 to 5 Business Day Service on Expedited Opt.
- ISBN
- 9780135887158
- Publication Year
- 2021
- Format
- Hardcover
- Language
- English
- Book Title
- Marketing Management
- Publisher
- Pearson Education
- Genre
- Business & Economics
- Topic
- Commerce
- Number of Pages
- 608 Pages
About this product
Product Information
This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.
Product Identifiers
Publisher
Pearson Education
ISBN-10
0135887151
ISBN-13
9780135887158
eBay Product ID (ePID)
18050032018
Product Key Features
Book Title
Marketing Management
Format
Hardcover
Language
English
Topic
Commerce
Publication Year
2021
Genre
Business & Economics
Number of Pages
608 Pages
Additional Product Features
Lc Classification Number
Hf5415.13.K64 2022
Edition Number
16
Table of Content
PART 1: FUNDAMENTALS OF MARKETING MANAGEMENT 1. Defining Marketing for the New Realities 2. Marketing Planning and Management PART 2: UNDERSTANDING THE MARKET 3. Analyzing Consumer Markets 4. Analyzing Business Markets 5. Conducting Marketing Research PART 3: DEVELOPING A WINNING MARKETING STRATEGY 6. Identifying Market Segments and Target Customers 7. Crafting a Customer Value Proposition and Positioning PART 4: DESIGNING VALUE 8. Designing and Managing Products 9. Designing and Managing Services 10. Building Strong Brands 11. Managing Pricing and Sales Promotions PART 5: COMMUNICATING VALUE 12. Managing Marketing Communications 13. Designing an Integrated Marketing Campaign in the Digital Age 14. Personal Selling and Direct Marketing PART 6: DELIVERING VALUE 15. Designing and Managing Distribution Channels 16. Managing Retailing PART 7: MANAGING GROWTH 17. Driving Growth in Competitive Markets 18. Developing New Market Offerings 19. Building Customer Loyalty 20. Tapping into Global Markets 21. Socially Responsible Marketing
Copyright Date
2022
Lccn
2021-016494
Dewey Decimal
658.8
Dewey Edition
23
Item description from the seller
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eBay item number:334270612124
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| Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
|---|---|---|---|---|
| US $3.99 (approx S$ 5.39) | US $3.99 (approx S$ 5.39) | United States | Standard Shipping | Estimated between Tue, 28 May and Thu, 30 May to 43230 |
| US $8.99 (approx S$ 12.14) | US $8.99 (approx S$ 12.14) | United States | Expedited Shipping | Estimated between Tue, 28 May and Thu, 30 May to 43230 |
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| Will usually post within 2 business days of receiving cleared payment. |
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Seller feedback (36,862)
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As advertised. Thank you!
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Super fast shipping, book had a little damage to the corners, otherwise fine.