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Intercultural Public Relations: Theories for Ma, Ni, Wang, Sha Paperback**
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eBay item number:333736472379
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- PublishedOn
- 2018-06-04
- ISBN
- 9781138189225
- EAN
- 9781138189225
- Publication Year
- 2018
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Intercultural Public Relations : Theories for Managing Relationships and Conflicts with Strategic Publics
- Item Height
- 0.7in
- Item Length
- 9in
- Publisher
- Routledge
- Item Width
- 6.1in
- Item Weight
- 30.8 Oz
- Number of Pages
- 330 Pages
About this product
Product Information
Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic Publics develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions. This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. The book examines theories and issues in three integrated processes: Identification of publics Relationship management Conflict resolution These areas represent the most critical functions that public relations contributes to organizational effectiveness: scanning the environment, identifying strategic publics, and building long-term, quality relationships with these publics to reduce costs, gain support, and empower the publics themselves. In doing so, the book adopts simultaneously public-centered and organization-centered perspectives. This unique work will serve as an essential reference for students, practitioners, and scholars in today's global public relations environment.
Product Identifiers
Publisher
Routledge
ISBN-10
1138189227
ISBN-13
9781138189225
eBay Product ID (ePID)
234850392
Product Key Features
Publication Name
Intercultural Public Relations : Theories for Managing Relationships and Conflicts with Strategic Publics
Format
Trade Paperback
Language
English
Publication Year
2018
Type
Textbook
Number of Pages
330 Pages
Dimensions
Item Length
9in
Item Height
0.7in
Item Width
6.1in
Item Weight
30.8 Oz
Additional Product Features
Lc Classification Number
Hm1221.N55 2018
Table of Content
Acknowledgements Chapter 1: Introduction Part I: Theoretical Foundations Chapter 2: Foundational Theories in Public Relations Management Chapter 3: History and Foundational Theories of Intercultural Communication Chapter 4: Conflict Management and Negotiation Part II: Intercultural Public Relations at Various Levels Chapter 5: Interpersonal Level: Competencies and Practices Chapter 6: Intra-organizational Level: Identifying and Communicating with Publics Chapter 7: Intra-organizational Level: Relationship Management Chapter 8: Intra-organizational Level: Conflict Management and Negotiation Chapter 9: Organizational Level: Organizational Identity Chapter 10: Social Media Chapter 11: Conclusions
Copyright Date
2018
Target Audience
College Audience
Topic
Communication Studies, Public Relations
Lccn
2017-060146
Dewey Decimal
659.2
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, Language Arts & Disciplines
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