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As Heard on TV: Popular Music in Advertising (A, Klein Paperback**

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Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

PublishedOn: 2010-04-28

Title: As Heard on TV: Popular Music in Advertising (Ashgate Popular an

Artist: Not Specified

ISBN: 9781409407645

Subject Area: Music, Business & Economics

Publication Name: As Heard on TV: Popular Music in Advertising

Publisher: Routledge

Item Length: 9.2 in

Subject: General, Advertising & Promotion, Genres & Styles / Pop Vocal

Publication Year: 2010

Series: Ashgate Popular and Folk Music Ser.

Type: Textbook

Format: Trade Paperback

Language: English

Item Height: 0.5 in

Author: Bethany Klein

Item Weight: 12 Oz

Item Width: 6.2 in

Number of Pages: 178 Pages

About this product

Product Identifiers

Publisher

Routledge

ISBN-10

1409407640

ISBN-13

9781409407645

eBay Product ID (ePID)

84310470

Product Key Features

Number of Pages

178 Pages

Language

English

Publication Name

As Heard on TV: Popular Music in Advertising

Publication Year

2010

Subject

General, Advertising & Promotion, Genres & Styles / Pop Vocal

Type

Textbook

Subject Area

Music, Business & Economics

Author

Bethany Klein

Series

Ashgate Popular and Folk Music Ser.

Format

Trade Paperback

Dimensions

Item Height

0.5 in

Item Weight

12 Oz

Item Length

9.2 in

Item Width

6.2 in

Additional Product Features

Intended Audience

College Audience

Dewey Edition

Dewey Decimal

306.48424

Synopsis

The use of popular music in advertising represents one of the most pervasive mergers of cultural and commercial objectives in the modern age. Steady public response to popular music in television commercials, ranging from the celebratory to the outraged, highlights both unresolved tensions around such partnerships and the need to unpack the complex issues behind everyday media practice. Through an analysis of press coverage and interviews with musicians, music supervisors, advertising creatives, and licensing managers, As Heard on TV considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals. The practice of licensing popular music for advertising revisits and continues a number of themes in cultural and media studies, among them the connection between authorship and ownership in popular music, the legitimization of advertising as art, industrial transformations in radio and music, the role of music in branding, and the restructuring of meaning that results from commercial exploitation of popular music. As Heard on TV addresses these topics by exploring cases involving artists from the Beatles to the Shins and various dominant corporations of the last half-century. As one example within a wider debate about the role of commerce in the production of culture, the use of popular music in advertising provides an entry point through which a range of practices can be understood and interrogated. This book attends to the relationship between popular culture and corporate power in its complicated variation: at times mutually beneficial and playfully suspicious of constructed boundaries, and at others conceived in strain and symbolic of the triumph of hypercommercialism.

LC Classification Number

ML3790.K467 2010