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Item specifics

Condition: Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab

PublishedOn: 2020-04-30

Title: Maximum Momentum

ISBN: 9781682451267

Book Title: Maximum Momentum : How to Get It, How to Keep It

Publisher: Regan Arts

Item Length: 8 in

Publication Year: 2020

Format: Trade Paperback

Language: English

Item Height: 0.5 in

Author: Mike Berland

Genre: Political Science, Business & Economics

Topic: Marketing / General, General, Economics / General

Item Weight: 5.4 Oz

Item Width: 5 in

Number of Pages: 128 Pages

About this product

Product Identifiers

Publisher

Regan Arts

ISBN-10

1682451267

ISBN-13

9781682451267

eBay Product ID (ePID)

12038571497

Product Key Features

Book Title

Maximum Momentum : How to Get It, How to Keep It

Number of Pages

128 Pages

Language

English

Topic

Marketing / General, General, Economics / General

Publication Year

2020

Genre

Political Science, Business & Economics

Author

Mike Berland

Format

Trade Paperback

Dimensions

Item Height

0.5 in

Item Weight

5.4 Oz

Item Length

8 in

Item Width

5 in

Additional Product Features

Intended Audience

Trade

Dewey Edition

Dewey Decimal

302.35

Synopsis

The science behind the ephemeral concept of momentum - virality, fashion, politics - has been largely unexplored... until now., Do you wonder why some ideas go viral and others sink? Why one political candidate soars while another fails to gain traction? Why one product becomes an instant rage, while its competitor struggles to stay above water? What is the secret to momentum? Many people believe that momentum is driven by emotion and is unpredictable, but as Mike Berland, the internationally recognized pollster and strategic advisor, has discovered, it's actually a science, with easily analyzed metrics. In Maximum Momentum: How to Get It, How to Keep It , Berland reveals the key to momentum, beginning with the simple physics formula-- mass x velocity. He then develops a Momentum Matrix--five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena--from politics to society to business to sports. Using colorful graphics to underscore the stories, Berland examines the people, issues, movements and products that most captivate Americans., What is the secret to momentum? Many people believe that it's driven by emotion and is unpredictable, but as Mike Berland, the internationally recognised pollster and strategic advisor, has discovered, it's actually a science. In Maximum Momentum Berland reveals the key, beginning with the simple physics formula - mass x velocity. He then develops a Momentum Matrix - five signals that decode the science into effective measures. Maximum Momentum is a lively examination of hot trends in the current arena - from politics to society to business to sports.

LC Classification Number

HD58.7