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Global Marketing Research by V. Kumar: Used

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Located in: Saline, Michigan, United States

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Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Pages: 560

Publication Date: 2015-10-13

Book Title: Global Marketing Research

Subject: Marketing

ISBN: 9789351507505

Publication Year: 2015

Type: Textbook

Format: Trade Paperback

Language: English

Publication Name: Global Marketing Research

Item Height: 1.5in

Author: V. Kumar

Item Length: 9.5in

Publisher: SAGE Publications, Incorporated

Item Width: 7.3in

Item Weight: 42.8 Oz

Number of Pages: 560 Pages

About this product

Product Information

Global Marketing Research is a comprehensive text that tracks the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research.This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective.Key Features* Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process* Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results* Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world* Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas* Chapter-end review exercises and case-based questions for critical and in-depth understanding

Product Identifiers

Publisher

SAGE Publications, Incorporated

ISBN-10

9351507505

ISBN-13

9789351507505

eBay Product ID (ePID)

219373846

Product Key Features

Author

V. Kumar

Publication Name

Global Marketing Research

Format

Trade Paperback

Language

English

Publication Year

2015

Type

Textbook

Number of Pages

560 Pages

Dimensions

Item Length

9.5in

Item Height

1.5in

Item Width

7.3in

Item Weight

42.8 Oz

Additional Product Features

Lc Classification Number

Hf5415.2

Table of Content

PrefaceAcknowledgementsI: INTRODUCTION TO MARKETING RESEARCH FOR THE EMERGING & DEVELOPED MARKETSThe Nature and Scope of Global Marketing ResearchMarketing Research in the Global EnvironmentGlobal Marketing Research ProcessII DESIGNING AND ADMINISTERING THE RESEARCH PROCESSPreliminary Stages of the Research ProcessSecondary Data ResearchMarketing Research on the InternetPrimary Data ResearchQualitative and Observational ResearchSurvey ResearchDevelopment of ScalesQuestionnaire DesignSamplingIII: DATA ANALYSIS AND REPORTING THE RESULTSSimple Data AnalysisAdvanced Data AnalysisMultivariate Data AnalysisPresenting the ResultsIV MARKETING RESEARCH APPROACHES ACROSS THE GLOBAL MARKETSAsia-PacificEuropeLatin AmericaMiddle East and AfricaNorth AmericaV: FUTURE DIRECTIONS IN GLOBAL MARKETING RESEARCHThe Future of Global Marketing ResearchCASE STUDIESCase I: Starbucks--Going to the SourceCase II: Tesla's Trademark TroublesCase III: Segmenting Indian HouseholdsCase IV: Subaru--A Problem of PlentyCase V: Millennials at WorkIndex

2015

Target Audience

Scholarly & Professional

Topic

Management, Marketing / Research

Lccn

2015-035002

Dewey Decimal

658.8/3

Dewey Edition

Genre

Business & Economics

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