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The Advertising Concept Book by Pete Barry
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Located in: Tucker, Georgia, United States
Delivery:
Estimated between Tue, 4 Jun and Thu, 6 Jun to 43230
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eBay item number:324773731519
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Edition
- 1
- Publish Year
- 2008
- Genre
- Business & Economics
- Updated ISBN1
- 978-0-500-28738-5
- ISBN
- 9780500287385
- Book Title
- Advertising Concept Book
- Item Length
- 9.5in
- Publisher
- Thames & Hudson
- Publication Year
- 2008
- Format
- Trade Paperback
- Language
- English
- Item Height
- 1.1in
- Topic
- Advertising & Promotion
- Item Width
- 7.9in
- Item Weight
- 34.5 Oz
- Number of Pages
- 256 Pages
About this product
Product Information
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing. Structured to provide both a complete course on advertising and a quick reference on particular topics, the book covers every aspect of the business, from how to write copy and choose a typeface to how agencies work, to the different strategies used for print, TV, film, and other types of media, including interactive. In a unique feature, Barry provides his own concept drawings of nearly 400 of the greatest ads of all time. Exercises throughout will help both students and professionals assess their own work and that of others. Having critiqued and directed over 45,000 student ads, Barry outlines simple rules about where to start and how to "push" an ad to turn it into something exceptional. He explains how to work in a team, or not; how to best present projects; and how to turn an idea into a campaign.
Product Identifiers
Publisher
Thames & Hudson
ISBN-10
0500287384
ISBN-13
9780500287385
eBay Product ID (ePID)
63877907
Product Key Features
Book Title
Advertising Concept Book
Format
Trade Paperback
Language
English
Topic
Advertising & Promotion
Publication Year
2008
Genre
Business & Economics
Number of Pages
256 Pages
Dimensions
Item Length
9.5in
Item Height
1.1in
Item Width
7.9in
Item Weight
34.5 Oz
Additional Product Features
Reviews
"A solid, fun, informative read." "Invaluable advice." "Sound advice for advertising creatives." "The book supports our school's philosophy: have a great concept before you run to the computer."
Copyright Date
2008
Target Audience
Trade
Dewey Decimal
659.1
Dewey Edition
22
Illustrated
Yes
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:324773731519
Postage and handling
Item location:
Tucker, Georgia, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Economy Postage (USPS Media MailTM) | Estimated between Tue, 4 Jun and Thu, 6 Jun to 43230 |
| Handling time |
|---|
| Will usually ship within 1 business day of receiving cleared payment. |
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Sales Tax for an item #324773731519
Sales Tax for an item #324773731519
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Return policy
| After receiving the item, contact seller within | Refund will be given as |
|---|---|
| 30 days after the buyer receives it | Money Back |
The buyer is responsible for return postage costs.
Seller feedback (3,067)
g***2 (1761)- Feedback left by buyer.
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GREAT SELLER FAST SHIPPING ... THANKS
u***j (339)- Feedback left by buyer.
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No worries. Thank you!
a***a (9)- Feedback left by buyer.
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Fast shipping, packaging was great. Thanks so much! Love my new book!