Smart Alliance: How a Global Corporation and Environmental Activists.. 1st Ed

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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Product Type
First Edition
Country/Region of Manufacture
United States
ISBN
9780300102338
Category

About this product

Product Identifiers

Publisher
Yale University Press
ISBN-10
030010233X
ISBN-13
9780300102338
eBay Product ID (ePID)
24038264874

Product Key Features

Book Title
Smart Alliance : How a Global Corporation and Environmental Activists Transformed a Tarnished Brand
Number of Pages
304 Pages
Language
English
Topic
Agriculture / Agronomy / Crop Science, Ecosystems & Habitats / Forests & Rainforests, General, Industries / Agribusiness
Publication Year
2004
Illustrator
Yes
Genre
Nature, Technology & Engineering, Science, Business & Economics
Author
J. Gary Taylor, Patricia J. Scharlin
Book Series
Yale Agrarian Studies Ser.
Format
Hardcover

Dimensions

Item Height
0.1 in
Item Weight
18.8 Oz
Item Length
0.8 in
Item Width
0.6 in

Additional Product Features

Intended Audience
Trade
LCCN
2003-061370
Dewey Edition
22
Dewey Decimal
338.8/8734772
Synopsis
A profit-driven multinational corporation and an upstart group of environmentalists surprise the world and forge an astonishingly successful partnership Large and wealthy global companies too often fail to acknowledge environmental responsibility or workers' rights. This book tells the dramatic story of one company--Chiquita Brands International--that decided to change the negative paradigm. Formerly the notorious United Fruit Company, a paternalistic organization that gave the name "Banana Republic" to tropical countries in Central America, Chiquita defied all expectations in the mid-1990s by forming an innovative pact with the Rainforest Alliance that transformed not only the corporation itself but also an important segment of the banana industry. Gary Taylor and Patricia Scharlin reveal the inside story of how corporate executives, banana workers, local leaders, and conservation advocates learned to work together and trust one another. Over the objections of skeptical critics, Chiquita and the Rainforest Alliance established a Better Banana "seal of approval" to certify genuine efforts to improve soil and water quality, ensure rainforest conservation, and enhance worker health and safety. This chronicle of their collaboration, told objectively and with extensive documentation, presents a promising new model of cooperative behavior--a model that shows how multinational companies can become motivated to solve critical global problems.
LC Classification Number
HD9259.B3C578 2004

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