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MARKETING MODELS By Gary L. Lilien & Philip Kotler - Hardcover
US $19.99
ApproximatelyS$ 25.76
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Condition:
Good
A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages.
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Free local pickup from Mebane, North Carolina, United States.
Shipping:
US $6.72 (approx S$ 8.66) USPS Media MailTM.
Located in: Mebane, North Carolina, United States
Delivery:
Estimated between Mon, 29 Sep and Thu, 2 Oct
Returns:
30 days return. Seller pays for return shipping.
Coverage:
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(Not eligible for eBay purchase protection programmes)
Seller assumes all responsibility for this listing.
eBay item number:317107897063
Item specifics
- Condition
- Type
- Hardcover
- Publication Name
- Prentice Hall
- Item Height
- 9.75 inches
- ISBN-10
- 0135446449
- ISBN
- 9780135446447
About this product
Product Identifiers
Publisher
Prentice Hall PTR
ISBN-10
0135446449
ISBN-13
9780135446447
eBay Product ID (ePID)
2004008
Product Key Features
Book Title
Marketing Models
Number of Pages
800 Pages
Language
English
Topic
Marketing / General
Publication Year
1992
Genre
Business & Economics
Format
Hardcover
Dimensions
Item Weight
49.4 Oz
Item Length
9.4 in
Item Width
7.1 in
Additional Product Features
Dewey Edition
23
Dewey Decimal
658.8
Synopsis
This work is designed to develop the quantitative foundations for marketing decisions in terms of both theoretical models to help analyze marketing issues and also decision-support models. The focus is on substantive marketing decisions rather than on methodology., The view of this book is that there are essentially three purposes for modeling in marketing: measuring marketing actions and outcomes, developing operational support for marketing decisions, and explaining marketing observations or phenomena.
Item description from the seller
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- e***a (333)- Feedback left by buyer.Past monthVerified purchaseExcellent seller and amazing packing effort
- Automatische feedback van eBay- Feedback left by buyer.Past monthBestelling voltooid - getrackt en op tijd
Seller feedback (525)
- Automatische feedback van eBay- Feedback left by buyer.Past monthBestelling voltooid - getrackt en op tijd
- e***a (333)- Feedback left by buyer.Past monthVerified purchaseExcellent seller and amazing packing effort
- Automatische feedback van eBay- Feedback left by buyer.Past monthBestelling voltooid - getrackt en op tijd