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Research Methods for Business: A Skill Building Approach By Uma

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eBay item number:316593525530
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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Research Methods for Business: A Skill Building Approach
ISBN
9780470744796

About this product

Product Identifiers

Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470744790
ISBN-13
9780470744796
eBay Product ID (ePID)
80060553

Product Key Features

Number of Pages
488 Pages
Language
English
Publication Name
Research Methods for Business : a Skill Building Approach
Subject
General, Research & Development
Publication Year
2010
Type
Textbook
Author
Roger Bougie, Uma Sekaran
Subject Area
Business & Economics
Format
Trade Paperback

Dimensions

Item Height
0.9 in
Item Weight
34.5 Oz
Item Length
9.1 in
Item Width
7.4 in

Additional Product Features

Edition Number
5
Intended Audience
College Audience
LCCN
2009-021660
Dewey Edition
22
Number of Volumes
2 vols.
Illustrated
Yes
Dewey Decimal
650.072
Synopsis
Research Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:A fully updated Instructor's Guide Data sets PowerPoint lecture slides for each chapter Lecturers' Testbank with multiple choice, true false, short answer and essay questions. Self-test quizzes SPSS tutorial videos for students, Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods., Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.
LC Classification Number
HD30.4.S435 2010

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