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Marketing - by Shane Hunt
US $18.00
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Condition:
Like New
A book in excellent condition. Cover is shiny and undamaged, and the dust jacket is included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear.
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US $6.72 (approx S$ 8.68) USPS Media MailTM.
Located in: Richmond, Texas, United States
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Estimated between Thu, 9 Oct and Wed, 15 Oct to 94104
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eBay item number:315493073105
Item specifics
- Condition
- Publish Year
- 2017
- Edition
- 2nd
- ISBN
- 9781259598999
About this product
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
1259598993
ISBN-13
9781259598999
eBay Product ID (ePID)
229684118
Product Key Features
Number of Pages
640 Pages
Publication Name
Marketing Loose Leaf
Language
English
Subject
Marketing / General
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Ringbound
Dimensions
Item Height
0.8 in
Item Weight
39.4 Oz
Item Length
10.8 in
Item Width
8.4 in
Additional Product Features
Edition Number
2
Intended Audience
College Audience
LCCN
2016-042226
Grade From
College Freshman
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
Part 1: Marketing In The Twenty-First Century Chapter 1: Why Marketing Matters to You Chapter 2: Strategic Planning Chapter 3: The Global Environment Part 2: Understanding Your Customer Chapter 4: Consumer Behavior Chapter 5: Marketing Research Chapter 6: Product Development Chapter 7: Segmentation, Targeting, and Positioning Part 3: Reaching Your Customer Chapter 8: Promotional Strategies Chapter 9: Supply Chain and Logistics Management Chapter 10: Pricing Chapter 11: Retailing Chapter 12: Personal Selling Chapter 13: Digital & Social Media Marketing Part 4: Responding To Your Customer Chapter 14: Customer Relationship Management Chapter 15: Branding Chapter 16: Social Responsibility and Sustainability
Synopsis
Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : * A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. * Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. * Seamlessly integrated results-driven technology. * The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students., Hunt Marketing emphasizes the universal importance of marketing, not only because students (especially non-marketing majors) want to know " Why does this course matter to me ?" but also because everyone is a marketer. Student engagement and relevance are emphasized throughout the second edition of Hunt Marketing : - A career focus , to help students understand how marketing will support whatever career path they choose and how to develop their own personal brand. - Integration of key topics that are part of the daily fabric of marketing--globalization, social media, ethics, and marketing analytics. - Seamlessly integrated results-driven technology. - The right content for a semester-long course. With 16 chapters (and further customization available in Create), the second edition of Hunt Marketing provides the perfect content mix for online, hybrid, and face-to-face Principles of Marketing students.
LC Classification Number
HF5415.H872 2018
Item description from the seller
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