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John S. McKean Customer's New Voice (Hardback)
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eBay item number:315350374388
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Customer's New Voice
- Publication Name
- Customer's New Voice : Extreme Relevancy and Experience Through Volunteered Customer Information
- Title
- Customer's New Voice
- Subtitle
- Extreme Relevancy and Experience through Volunteered Customer Inf
- Format
- Hardcover
- EAN
- 9781119002321
- ISBN
- 9781119002321
- Publisher
- Wiley & Sons, Incorporated, John
- Genre
- Business & Finance
- Release Date
- 14/11/2014
- Release Year
- 2014
- Language
- English
- Country/Region of Manufacture
- US
- Item Height
- 1.2 in
- Item Length
- 9.3 in
- Item Width
- 6.3 in
- Item Weight
- 19.4 Oz
- Subject Area
- Business & Economics
- Subject
- Customer Relations, Consumer Behavior, Strategic Planning
- Publication Year
- 2014
- Type
- Textbook
- Number of Pages
- 352 Pages
About this product
Product Information
Find out how to reap the benefits of motivating and engaging the new, direct customer voice The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization.
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
111900232x
ISBN-13
9781119002321
eBay Product ID (ePID)
9038759737
Product Key Features
Number of Pages
352 Pages
Language
English
Publication Name
Customer's New Voice : Extreme Relevancy and Experience Through Volunteered Customer Information
Publication Year
2014
Subject
Customer Relations, Consumer Behavior, Strategic Planning
Type
Textbook
Subject Area
Business & Economics
Format
Hardcover
Dimensions
Item Height
1.2 in
Item Weight
19.4 Oz
Item Length
9.3 in
Item Width
6.3 in
Additional Product Features
Intended Audience
Scholarly & Professional
LCCN
2014-029363
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8343
Lc Classification Number
Hf5415.5.M3834 2015
Table of Content
Foreword xv Preface: New Voice, New Competencies xix Acknowledgments xxi PART I DAWN OF THE NEW CUSTOMER 1 CHAPTER 1 New Information Masters 3 Informed 4 Sharing 4 Mobile 4 Future Masters 8 Notes 12 CHAPTER 2 Power and Transparency 15 Absolute Power 15 New Transparency 16 Note 19 CHAPTER 3 Age of Sharing 21 Historical Sharing Tools 21 Sharing Statistics 22 Intentional versus Incidental 26 Value of Intent and Context 29 Science of Consumer Sharing 30 Notes 42 PART II NEW VOICE INNOVATORS' WIN?]WIN 45 CHAPTER 4 Yesterday's Indirect Information Model 47 Yesterday's Model 47 Legacy of Indirect Information 50 Privacy Not 53 Notes 57 CHAPTER 5 Emerging Customer's New Voice Business Information Model 59 Customer?]Direct Information Model 59 Forces Driving New Voice Engagement 62 Direct Competencies Required 66 Unlocking Consumers' Intent 71 Notes 96 CHAPTER 6 Today's Customer's New Voice Vertical Industry Innovators 101 Industry Innovators (Vertical) 101 Notes 143 CHAPTER 7 Horizontal Industry Innovators 147 Collaborative Consumption (Sharing Your Stuff) 147 Quantified Self 151 Wearable Technology 155 Mobile Health 156 Internet of Things 166 Triangulated Personal Information 168 Sensor Technology 168 Virtual Reality 178 Augmented Reality 179 New Customer Information Industry (Consumer as Stakeholder) 182 The Customer's Voice 209 Notes 210 CHAPTER 8 Practical Guide: How to Leverage the Customer's New Voice Today with Dr. David Schrader 213 Scenario 1: Jeff's Shopping Trip 213 Scenario 2: Jill's Grocery Shopping 214 Overview 215 Strategy 216 Marketing and Sales 220 Customer Service 224 Information Technology 228 Notes 233 PART III ENGAGING TOMORROW'S NEW VOICE 235 Notes 238 CHAPTER 9 How Consumers Will Buy Tomorrow 239 Selling Reincarnated as Buying: New Buy/Sell Process 240 Advertising Inversion 245 Notes 248 CHAPTER 10 New Privacy 249 Government/Advocacy Personal Data Initiatives 251 Pivotal Personal Data Protection Initiatives 257 Pivotal Business Event Time Line 271 Notes 275 CHAPTER 11 Future Consumer Data Ecosystem 277 Consumer as Information Stakeholder 277 Mature Consumer/Business Information Sharing Models 278 Walking through the Model 279 Three Key Components Enabling the Personal Data Ecosystem 283 Frameworks: The Major Ecosystem Governance Mechanism 284 Volunteered Customer Information Service Characteristics 289 Personal Information as a Sovereign/Monetized Asset 291 Personal Data Ecosystem 294 Notes 304 About the Author 305 Index 307
Copyright Date
2015
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:315350374388
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60502, United States
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