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The Four Lenses of Innovation: Seize New Growth Opportunities, C
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eBay item number:315225322438
Item specifics
- Condition
- Book Title
- The Four Lenses of Innovation: Seize New Growth Opportunities, C
- ISBN
- 9781118740248
- Publication Year
- 2015
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Publication Name
- The Four Lenses of Innovation: a Power Tool for Creative Thinking
- Item Height
- 189mm
- Publisher
- John Wiley & Sons INC International Concepts
- Item Width
- 242mm
- Subject
- Business
- Item Weight
- 746g
- Number of Pages
- 304 Pages
About this product
Product Information
Ever wonder where big, breakthrough ideas come from? How do innovators manage to spot the opportunities for industry revolution that everyone else seems to miss? Contrary to popular belief, innovation is not some mystical art that's forbidden to mere mortals. The Four Lenses of Innovation thoroughly debunks this pervasive myth by delivering what we've long been hoping for: the news that innovation is systematic, it's methodical, and we can all achieve it. By asking how the world's top innovators-Steve Jobs, Richard Branson, Jeff Bezos, and many others-came up with their game-changing ideas, bestselling author Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging Orthodoxies-What if the dominant conventions in your field, market, or industry are outdated, unnecessary, or just plain wrong? Harnessing Trends-Where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging Resources-How can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding Needs-What are the unmet needs and frustrations that everyone else is simply ignoring? Other books promise the keys to innovation-this one delivers them. With a unique full-color design, thought-provoking examples, and features like the 8-Step Model for Building a Breakthrough, The Four Lenses of Innovation will teach you how to reverse-engineer creative genius and make radical business innovation an everyday reality inside your organization. Rowan Gibson has done a superb job of 'unpacking' what it takes to innovate. -Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University Can you develop an innovative mind? Yes, you can. And this book is the manual. -John and Doris Naisbitt, authors of China's Megatrends and The Global Game Change An excellent piece of work for practitioners and organizations who seek to have innovation as part of their DNA. -Camille Mirshokrai, Managing Director of Leadership Development, and Partner at Accenture Rowan Gibson's The Four Lenses of Innovation will inspire you to think big, look afresh at the challenges you face, and take bold action to change the world. -Robert B. Tucker, author of Driving Growth Through Innovation
Product Identifiers
Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118740248
eBay Product ID (ePID)
177050715
Product Key Features
Publication Name
The Four Lenses of Innovation: a Power Tool for Creative Thinking
Format
Paperback
Language
English
Subject
Business
Publication Year
2015
Type
Textbook
Number of Pages
304 Pages
Dimensions
Item Height
189mm
Item Width
242mm
Item Weight
746g
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 724498118
Seller assumes all responsibility for this listing.
eBay item number:315225322438
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Item does not ship to United States
Item location:
South East, United Kingdom
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When this book arrived it had highlighted passages which not specified in the original listing. However after contacting the seller a solution was achieved successfully. So whilst the condition of the book wasn't up to the listing's report, the book itself is great. In addition to that the seller's communication and resolution skills were 10 out of 10.