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Citizen Brands: Putting Society at the Heart of your Business, Willmott, Michael

Condition:

Good

Price:

GBP 4.54

ApproximatelyS$ 7.71

Postage:

GBP 5.19 (approx S$ 8.82) Economy Postage. See detailsfor shipping

Located in: GL5 2TH, United Kingdom

Delivery:

Estimated between Thu, 30 May and Mon, 17 Jun to 43230

Seller ships within 3 days after receiving cleared payment.

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thecotswoldlibrary (672222)
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eBay item number:315103087690

Last updated on Apr 04, 2024 01:01:50 SGTView all revisionsView all revisions

Item specifics

Condition: Good: A book that has been read but is in good condition. Very minimal damage to the cover including ... Good: A book that has been read but is in good condition. Very minimal damage to the cover including scuff marks, but no holes or tears. The dust jacket for hard covers may not be included. Binding has minimal wear. The majority of pages are undamaged with minimal creasing or tearing, minimal pencil underlining of text, no highlighting of text, no writing in margins. No missing pages. See all condition definitionsopens in a new window or tab

EAN: 9780470853580

ISBN: 0470853581

Book Title: Citizen Brands: Putting Society at the Heart of your Business

Publication Year: 2003

Type: Textbook

Format: Paperback

Language: English

Publication Name: Citizen Brands: Putting Society at the Heart of Your Business

Item Height: 229mm

Author: Michael Willmott

Publisher: John Wiley & Sons INC International Concepts

Item Width: 153mm

Subject: Marketing

Item Weight: 408g

Number of Pages: 274 Pages

About this product

Product Information

What is the most important issue facing business today? Globalization, the technological revolution, supply chain management, core competencies, staff retention, price competition? Important though all of these are, something else is emerging as an equally critical challenge facing companies in the technological, globalized, knowledge economy ahead. It is the concept of Citizen Brands. Its importance arises because it embodies not just one, but three crucial strategic issues for the business world: * Values (what the company stands for); * Corporate citizenship (playing an active role in society); * Branding (the tangible and intangible attributes that are encompassed in a name or trademark). This book is about how these three elements come together in an integrated way; about how they define a company's relationship with all the relevant people and institutions it has to deal with - customers, employees, shareholders, suppliers, government or whoever. Put another way, it is about achieving corporate success through putting society at the heart of the company. Companies through their direct actions (for example employment) and through their intermediaries - brands - are an integral part of the social and economic world in which they operate, needing to reflect the values and aspirations that exist; the differences and similarities. This is why corporate managers need to bring society into the company; why they need to turn their brands into citizen brands. In the emerging networked, post-industrial world, managing that relationship is one of the most important challenges that companies face. And companies that understand and embrace this are likely to be the ultimate winners in the future.

Product Identifiers

Publisher

John Wiley & Sons INC International Concepts

ISBN-13

9780470853580

eBay Product ID (ePID)

87888847

Product Key Features

Author

Michael Willmott

Publication Name

Citizen Brands: Putting Society at the Heart of Your Business

Format

Paperback

Language

English

Subject

Marketing

Publication Year

2003

Type

Textbook

Number of Pages

274 Pages

Dimensions

Item Height

229mm

Item Width

153mm

Item Weight

408g

Additional Product Features

Title_Author

Michael Willmott

Country/Region of Manufacture

United States

Item description from the seller

Business seller information

Value Added Tax Number:

GB 242692990

Seller assumes all responsibility for this listing.

eBay item number:315103087690

Last updated on Apr 04, 2024 01:01:50 SGTView all revisionsView all revisions

Postage and handling

Item location:

GL5 2TH, United Kingdom

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Postage and handling	To	Service	Delivery*See Delivery notes
GBP 5.19 (approx S$ 8.82)	United States	Economy Postage (Economy Int'l Postage)	Estimated between Thu, 30 May and Mon, 17 Jun to 43230 Seller ships within 3 days after receiving cleared payment.

Notes - Delivery *Estimated delivery dates include seller's handling time, origin ZIP Code, destination ZIP Code and time of acceptance and will depend on shipping service selected and receipt of cleared payment. Delivery times may vary, especially during peak periods.

Handling time

Will usually post within 3 business days of receiving cleared payment.

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