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Good, Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism
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“warped, no dust jacket, some dirty marks to edges of pages”
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Located in: Hereford, United Kingdom
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eBay item number:315098612835
Item specifics
- Condition
- Good
- Seller Notes
- “warped, no dust jacket, some dirty marks to edges of pages”
- Book Title
- Scripted Affects, Branded Selves: Television, Subjectivity, and C
- ISBN
- 9780822348139
- Publication Year
- 2010
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Publication Name
- Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
- Publisher
- Duke University Press
- Subject
- Anthropology, History
- Number of Pages
- 280 Pages
About this product
Product Information
In Scripted Affects, Branded Selves, Gabriella Lukacs analyzes the development of a new primetime serial called trendy drama as the Japanese television industry's ingenious response to market fragmentation. Much like the HBO hit Sex and the City, trendy dramas feature well-heeled young sophisticates enjoying consumer-oriented lifestyles while managing their unruly love lives. Integrating a political-economic analysis of television production with reception research, Lukacs suggests that the trendy drama marked a shift in the Japanese television industry from offering story-driven entertainment to producing lifestyle-oriented programming. She interprets the new televisual preoccupation with consumer trends not as a sign of the medium's downfall, but as a savvy strategy to appeal to viewers who increasingly demand entertainment that feels more personal than mass-produced fare. After all, what the producers of trendy dramas realized in the late 1980s was that taste and lifestyle were sources of identification that could be manipulated to satisfy mass and niche demands more easily than could conventional marketing criteria such as generation or gender. Lukacs argues that by capitalizing on the semantic fluidity of the notion of lifestyle, commercial television networks were capable of uniting viewers into new affective alliances that, in turn, helped them bury anxieties over changing class relations in the wake of the prolonged economic recession.
Product Identifiers
Publisher
Duke University Press
ISBN-13
9780822348139
eBay Product ID (ePID)
94083220
Product Key Features
Publication Name
Scripted Affects, Branded Selves: Television, Subjectivity, and Capitalism in 1990s Japan
Format
Hardcover
Language
English
Subject
Anthropology, History
Publication Year
2010
Type
Textbook
Number of Pages
280 Pages
Additional Product Features
Country/Region of Manufacture
United States
Item description from the seller
Business seller information
Value Added Tax Number:
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eBay item number:315098612835
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