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Search Engine Marketing By Andreas Ramos, Stephanie Cota
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eBay item number:315049137331
Item specifics
- Condition
- Title
- Search Engine Marketing
- ISBN
- 9780071597333
- Publication Year
- 2008
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Search Engine Marketing
- Item Height
- 1in
- Item Length
- 9in
- Publisher
- Mcgraw-Hill Education
- Item Width
- 7.3in
- Item Weight
- 17.7 Oz
- Number of Pages
- 288 Pages
About this product
Product Information
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product. Revolutionize Your Internet Marketing Leverage today's Internet marketing strategies to reach customers, increase sales, and establish performance-based marketing in your organization. Search Engine Marketing explains how to use Web analytics, key performance indicators (KPIs), search engine optimization (SEO), and search marketing-the critical tools for success. Multichannel marketing, which uses radio, TV, and print to broadcast your message, is also covered. The book includes revealing interviews with industry experts as well as valuable tips on vendor selection. Implement an effective, integrated marketing program for your business with help from this definitive guide. Track and measure both digital and traditional marketing with analytics Define and use KPIs to manage campaigns and channels for maximum profitability Employ SEO strategies to increase leads, conversions, and sales Understand how website architecture, keywords, tags, and sitemaps affect search results Use PPC to place ads in search engines, radio, TV, and newspapers Get hands-on strategies for maximizing Google Analytics and Google AdWords
Product Identifiers
Publisher
Mcgraw-Hill Education
ISBN-10
0071597336
ISBN-13
9780071597333
eBay Product ID (ePID)
64146254
Product Key Features
Publication Name
Search Engine Marketing
Format
Trade Paperback
Language
English
Publication Year
2008
Type
Textbook
Number of Pages
288 Pages
Dimensions
Item Length
9in
Item Height
1in
Item Width
7.3in
Item Weight
17.7 Oz
Additional Product Features
Lc Classification Number
Hf5415.1265.R357
Table of Content
Foreword Acknowledgments Introduction Chapter 1. Integrated Marketing Chapter 2. KPIs Chapter 3. Analytics Chapter 4. Google Analytics Chapter 5. SEO Chapter 6. PPC Glossary Index
Copyright Date
2009
Topic
Internet / General, E-Commerce / Internet Marketing, General, Web / Search Engines, E-Commerce / General (See Also Computers / Electronic Commerce)
Lccn
2008-041748
Dewey Decimal
664.024
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Business & Economics
Item description from the seller
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eBay item number:315049137331
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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Great sale! Item in mint condition. Shipping of books always takes longer because book rate postage is not Priority Mail, but this didn’t take very long to arrive.