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Christopher Bones James Hammersley Leading Digital Strategy (Hardback)
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eBay item number:314839101036
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Leading Digital Strategy
- Publication Name
- Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
- Title
- Leading Digital Strategy
- Subtitle
- Driving Business Growth Through Effective E-commerce
- Format
- Hardcover
- ISBN-10
- 0749479078
- EAN
- 9780749479077
- ISBN
- 9780749479077
- Edition
- Re-issue
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Finance
- Release Year
- 2016
- Release Date
- 03/03/2016
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 0.7in
- Item Length
- 9.5in
- Item Width
- 6.4in
- Item Weight
- 18.6 Oz
- Publication Year
- 2016
- Type
- Textbook
- Number of Pages
- 240 Pages
About this product
Product Information
Get the models and tools you need to support a customer-centric strategy and drive digital initiatives.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749479078
ISBN-13
9780749479077
eBay Product ID (ePID)
228631077
Product Key Features
Publication Name
Leading Digital Strategy : Driving Business Growth Through Effective E-Commerce
Format
Hardcover
Language
English
Publication Year
2016
Type
Textbook
Number of Pages
240 Pages
Dimensions
Item Length
9.5in
Item Height
0.7in
Item Width
6.4in
Item Weight
18.6 Oz
Additional Product Features
Reviews
The speed of evolution in digital business is accelerating. However digitally savvy you may be, this is a useful blueprint for business leadership in the digital age., For businesses to thrive in today's markets they need to engage effectively with digital. This book provides an effective framework that helps leaders drive their digital efforts in the right direction. It offers a blueprint that many leaders will find invaluable., This is for the executive who sees the opportunity in digital but who is frustrated or daunted by the practicalities of execution. Leading Digital Strategy provides us with a response, refreshingly framed in terms of the fundamental management and leadership disciplines required. It is a confidence-inspiring guide that reminds us that it is not technology, but established business best practice that drives success in the digital world. I wish I had read a copy three years ago., Leading Digital Strategy is a must read for those who want to stay relevant in the 21st century through strong e-commerce., The authors very successfully educate, challenge and stimulate smart thinking and practical actions. In particular, the excellent 'killer questions' poke the reader into a thorough assessment of their business.
Table of Content
** Chapter - 00: Introduction; ** Chapter - 01: 21st-century markets; ** Chapter - 02: Identifying the e-commerce opportunity; ** Chapter - 03: Putting customers first; ** Chapter - 04: The new marketing model; ** Chapter - 05: The business of e-commerce; ** Chapter - 06: The growth organization; ** Chapter - 07: Leadership in change; ** Chapter - 08: Digital leadership in practice; ** Chapter - 09: The e-commerce leadership model
Copyright Date
2015
Topic
Leadership, Management Information Systems, Personal Success, E-Commerce / Internet Marketing, Digital Media / General, Management
Dewey Decimal
658.8/72
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Genre
Computers, Business & Economics
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eBay item number:314839101036
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