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Nick Kendall What is a 21st Century Brand? (Hardback)
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eBay item number:314839099595
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- What is a 21st Century Brand?
- Publication Name
- What is a 21st Century Brand?
- Title
- What is a 21st Century Brand?
- Subtitle
- New Thinking from the Next Generation of Agency Leaders
- Format
- Hardcover
- ISBN-10
- 0749472626
- EAN
- 9780749472627
- ISBN
- 9780749472627
- Publisher
- Kogan Page, The Limited
- Genre
- Business & Economics
- Release Year
- 2015
- Release Date
- 03/04/2015
- Language
- English
- Country/Region of Manufacture
- GB
- Item Height
- 1in
- Item Length
- 9.2in
- Item Width
- 6.1in
- Item Weight
- 25.1 Oz
- Publication Year
- 2015
- Type
- Textbook
- Topic
- Marketing / General, Advertising & Promotion
- Number of Pages
- 432 Pages
About this product
Product Information
Think more broadly about brands and better serve your clients with a selection of essays from some of the best and brightest in the industry.
Product Identifiers
Publisher
Kogan Page, The Limited
ISBN-10
0749472626
ISBN-13
9780749472627
eBay Product ID (ePID)
204296682
Product Key Features
Format
Hardcover
Language
English
Topic
Marketing / General, Advertising & Promotion
Publication Year
2015
Type
Textbook
Genre
Business & Economics
Number of Pages
432 Pages
Dimensions
Item Length
9.2in
Item Height
1in
Item Width
6.1in
Item Weight
25.1 Oz
Additional Product Features
Lc Classification Number
Hf5415.1255
Publication Name
What Is a 21st Century Brand? : New Thinking from the Next Generation of Agency Leaders
Table of Content
00: Introduction: How to read this book and some observations - Nick Kendall; ONE: What is a brand?; 01: I believe brand is a word that has outlived its usefulness - Nick Docherty; 02: I believe in the Darwinian evolution of brands - Ian Edwards; 03: We believe the people should control the means of branding - David Bonney; 04: I believe in gaming your brand - Tim Jones; 05: I believe in a brand new religion - Graeme Douglas; 06: I believe communities are the future of brand communications - John V Willshire; 07: I believe brands should go supergnova - James Borrodell Brown; TWO: What is a brand idea?; 08: I believe the children are our future - Faris Yakob; 09: I believe in the power of the self-fulfilling prophecy - David Young; 10: I believe in the age of osmosis - Alex Dunsdon; 11: I believe it's what brands don't say that matters - Pete Buckley; 12: I believe brands must be superhuman - Emily Fairhead-Keen; 13: I believe that brands should embrace the dark side - Simon Robertson; 14: Hey, what's the long idea? I believe it's time the big idea had a counterpart - Sarah Morning; THREE: How should we organize to deliver?; 15: I believe that the future of brands depends on confronting complexity - Gethin James; 16: Data is our future: Welcome to the age of infomagination - Matt Sadler; 17: I believe brands need to adopt an outside-in brand management approach - Sam D'Amato; 18: I believe we must manage brand ideas from the bottom up - Tom Roach; 19: I believe it's time for a new system for leading beliefs - Ross Farquhar; 20: I believe brands must shift from vanity to value - Matthew Philip
Copyright Date
2015
Lccn
2015-006669
Dewey Decimal
658.8/27
Intended Audience
College Audience
Dewey Edition
23
Illustrated
Yes
Item description from the seller
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eBay item number:314839099595
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