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Search Engine Optimization: Your Visual Blueprint for Effective

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Located in: NY, United States

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eBay item number:314727207725

Last updated on Apr 18, 2024 11:24:13 SGTView all revisionsView all revisions

Item specifics

Condition: Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ... Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, with the dust jacket included for hard covers. No missing or damaged pages, no creases or tears, and no underlining/highlighting of text or writing in the margins. May be very minimal identifying marks on the inside cover. Very minimal wear and tear. See all condition definitionsopens in a new window or tab

Title: Search Engine Optimization: Your Visual Blueprint for Effective

ISBN: 9780470224489

EAN: 9780470224489

Publication Name: Search Engine Optimization : Effective Internet Marketing

Item Length: 9.1in

Publisher: Wiley & Sons, Incorporated, John

Publication Year: 2008

Series: Visual Blueprint Ser.

Type: Textbook

Format: Trade Paperback

Language: English

Item Height: 0.9in

Author: Kristopher B. Jones

Item Width: 7.4in

Item Weight: 22.4 Oz

Number of Pages: 320 Pages

About this product

Product Information

Welcome to the only guidebook series that takes a visual approach to professional-level computer topics. Open the book and youa'll discover step-by-step screen shots that demonstrate over 140 key search engine optimization techniques, including: Analyzing your competition Researching and analyzing keywords Developing your link building skills Setting up blogs and communities Using Google Analytics Networking with Facebookr and MySpace Boosting traffic with Digg and StumbleUpon Setting up pay-per-click campaigns Discovering ways to monetize Web traffic Installing valuable SEO plug-ins "Apply It" and "Extra" sidebars highlight useful tips High-resolution screen shots demonstrate each task Succinct explanations walk you through step by step Two-page lessons break big topics into bite-sized modules

Product Identifiers

Publisher

Wiley & Sons, Incorporated, John

ISBN-10

0470224487

ISBN-13

9780470224489

eBay Product ID (ePID)

63128497

Product Key Features

Author

Kristopher B. Jones

Publication Name

Search Engine Optimization : Effective Internet Marketing

Format

Trade Paperback

Language

English

Publication Year

2008

Series

Visual Blueprint Ser.

Type

Textbook

Number of Pages

320 Pages

Dimensions

Item Length

9.1in

Item Height

0.9in

Item Width

7.4in

Item Weight

22.4 Oz

Additional Product Features

Series Volume Number

Lc Classification Number

Za4230

Table of Content

THE HISTORY OF SEARCH-ENGINE OPTIMIZATION.1 GETTING STARTED WITH SEARCH-ENGINE OPTIMIZATION.Choose a Topic.Find Your Target Audience.Set a Budget.Set Goals.Put a Team Together.Keep Up with Industry News.2 KEYWORD GENERATION.An Introduction to Keyword Generation.Select Keywords.Analyze Your Competition with Compete.com.Keyword Research with KeyCompete.Analyze Your Competition with Seodigger.Using the Wordtracker Keyword Suggestion Tool.Using the Google Keyword Suggestion Tool.Research Keywords with Keyword Discovery.Analyze Keywords with Keyword Discovery.Filter Keywords with Keyword Discovery.3 CREATING PAGES.An Introduction to Creating Pages.Choose File Names.Optimize Title Tags.Optimize Meta Description Tags.Optimize Meta Keyword Tags.Create a Meta Robots Tag.Add Emphasis with Header Tags.Using Text Modifiers.Optimize Images.Create Links.Validate HTML.4 BASIC WEB SITE STRUCTURE.An Introduction to Basic Web Site Structure.Find Web Hosting.Establish a Domain Name.Optimize for Multiple Browsers.Plan and Design a Web Site Structure.Link within Subject Matter Themes.Design a Sitemap.Create a Company Information Page.Create a Privacy Policy.5 ADVANCED WEB SITE STRUCTURING.An Introduction to Advanced Web Site Structuring.Create a Robots.txt File.Using the Nofollow Attribute.Structure URLs Correctly.Protect Yourself with an .htaccess File.Using Mod_Rewrite to Rewrite URLs.Redirect Non-WWW Traffic to WWW.Redirect with 301 Redirects.6 CREATING CONTENT.An Introduction to Content Creation.Write for People, Not Search Engines.Avoid Duplicate Content.Using Proper Keyword Density.Using Latent Semantic Content.Keep Content Current.Optimize Non-HTML Documents.7 CREATING COMMUNITIES.An Introduction to Creating Communities.Create a Blog with WordPress.Create a Blog with Blogger.Write Search-Engine-Optimized Posts.Make Your Blog Successful.Create a Community with vBulletin.Create a Community with phpBB.Make Your Forum Successful.Add Reviews to Your Web Site.8 BUILDING LINKS.An Introduction to Building Links.Evaluate Competition.Evaluate Potential Linking Partners.Acquire Quality Links.Using Effective Anchor Text.Link Directory Submissions.Article Directory Submissions.Community Participation.Request One-Way Links.Buy Links.9 USING GOOGLE ANALYTICS.An Introduction to Google Analytics.Create an Account.Install Tracking Code.Set Conversion Goals.Exclude Your IP Address with Filters.Exclude Traffic from a Particular Domain.Include Only Certain Directories.Track External Links.Automate Reporting.Using Analytics to Find New Keywords.Set Up E-Commerce Tracking.Insert Tracking Code on Your Thank You Page.Using Third-Party Shopping Carts.10 SOCIAL MEDIA OPTIMIZATION.An Introduction to Social Media Optimization.Network with Facebook.Network with MySpace.Maximize Exposure with StumbleUpon.Increase Traffic with MyBlogLog.Micro-Blog with Twitter.Connect with LinkedIn.Share Videos with YouTube.Take Advantage of Digg Traffic.Network with Sphinn.11 CREATING PAY-PER-CLICK CAMPAIGNS.An Introduction to Pay-per-Click Campaigns.Learn About AdWords Accounts.Create an AdWords Campaign.Target Your Campaign.Write Effective Ad Copy.

2008

Topic

Web / General, E-Commerce / Internet Marketing, Web / Search Engines

Dewey Decimal

025.04

Intended Audience

Trade

Dewey Edition

Illustrated

Yes

Genre

Computers, Business & Economics

Item description from the seller

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Value Added Tax Number:

GB 724498118

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eBay item number:314727207725

Last updated on Apr 18, 2024 11:24:13 SGTView all revisionsView all revisions

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NY, United States

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Worldwide

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Free postage	United States	Economy Postage (USPS Media MailTM)	Estimated between Fri, 10 May and Wed, 15 May to 43230

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