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Erfolg mit nachhaltigen Eventkonzepten - 9783834930750

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Erfolg mit nachhaltigen Eventkonzepten
ISBN
9783834930750
Publication Year
2011
Type
Textbook
Format
Paperback
Language
German
Publication Name
Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
Item Height
208mm
Author
Cornelia Zanger
Publisher
Gabler Verlag
Item Width
147mm
Subject
Marketing
Item Weight
340g
Number of Pages
264 Pages

About this product

Product Information

Auf der zweiten wissenschaftlichen Konferenz zur Eventforschung, die am 3. November 2010 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie, der Sport- und Theaterwissenschaften, der Soziologie, der Rechtswissenschaften sowie der Informatik beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Nachhaltigkeit von Eventkonzepten aktuelle wissenschaftliche Fragen wie User Generated Events, Flash-Mob-Events, wikibasierte Loesungen und oekonomische Wirkungsanalysen.

Product Identifiers

Publisher
Gabler Verlag
ISBN-13
9783834930750
eBay Product ID (ePID)
176641935

Product Key Features

Author
Cornelia Zanger
Publication Name
Erfolg Mit Nachhaltigen Eventkonzepten: Tagungsband Zur 2. Konferenz Fur Eventforschung an Der Tu Chemnitz
Format
Paperback
Language
German
Subject
Marketing
Publication Year
2011
Type
Textbook
Number of Pages
264 Pages

Dimensions

Item Height
208mm
Item Width
147mm
Item Weight
340g

Additional Product Features

Series Title
Markenkommunikation Und Beziehungsmarketing
Editor
Cornelia Zanger
Country/Region of Manufacture
Germany

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 976952259
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