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Eye Tracking in Tourism - 9783030497088
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ApproximatelyS$ 166.25
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Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Eye Tracking in Tourism
- ISBN
- 9783030497088
- Publication Name
- Eye Tracking in Tourism
- Publisher
- Springer Nature Switzerland A&G
- Subject
- Technology, Computer Science, Management, Business
- Publication Year
- 2020
- Series
- Tourism on the Verge
- Type
- Textbook
- Format
- Hardcover
- Language
- English
- Item Height
- 235 mm
- Item Weight
- 559 g
- Item Width
- 155 mm
- Number of Pages
- 241 Pages
About this product
Product Information
Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism. It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research. Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
Product Identifiers
Publisher
Springer Nature Switzerland A&G
ISBN-13
9783030497088
eBay Product ID (ePID)
18046560140
Product Key Features
Number of Pages
241 Pages
Language
English
Publication Name
Eye Tracking in Tourism
Publication Year
2020
Subject
Technology, Computer Science, Management, Business
Type
Textbook
Series
Tourism on the Verge
Format
Hardcover
Dimensions
Item Height
235 mm
Item Weight
559 g
Item Width
155 mm
Additional Product Features
Editor
Mattia Rainoldi, Mario Jooss
Country/Region of Manufacture
Switzerland
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 976952259
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