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China Intellectual Property - Challenges and Solutions: An Essential Business ..
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“Minimal wear. The binding is tight. Pages are free of markings.”
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Located in: Diamond Springs, California, United States
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Estimated between Fri, 7 Jun and Mon, 10 Jun to 43230
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eBay item number:314317318739
Item specifics
- Condition
- Very Good
- Seller Notes
- “Minimal wear. The binding is tight. Pages are free of markings.”
- ISBN
- 9780470822753
- Book Title
- China Intellectual Property-Challenges and Solutions : an Essential Business Guide
- Item Length
- 9.6in
- Publisher
- Wiley & Sons, Incorporated, John
- Publication Year
- 2008
- Format
- Hardcover
- Language
- English
- Item Height
- 1.2in
- Genre
- Law
- Topic
- Intellectual Property / General, General
- Item Width
- 6.3in
- Item Weight
- 21 Oz
- Number of Pages
- 320 Pages
About this product
Product Information
This book is really practical guide to protecting IP in china. It manages to provide a wealth of useful information presented in an interesting and user-friendly way. Whatever the extent of your experience in China, I'll bet you'll still learn something new, as I did! the checkpoints at the end of each chapter are particularly useful. - Rhonda Steele IPR protection in China is as challenging as it is confusing. Much of the debate is misdirected at whether there actually is protection, But the question to be asked should be one of "how" not "whether". Businesses have been longing for a practical guide that will enable them to navigate through the complex, dynamic and usually blurred field of IPR protection in this fast developing economy. this long-felt need is now fulfilled by Alan Adcock and Rebecca Or dish in this accomplished book. - S. Sam Li The sudden and rapid growth of china as an economic super-power has made it a magnet to foreign businesses. At the same time, it has impalement a wide-ranging and complex system of intellectual property laws and structures. Guidance on what the laws are and on the various routes by which they can be implemented is therefore essential. This book meets that need. It is comprehensive, clear and most of all, it is thoroughly pract5ical. it contains numerous references to real examples of problems as well as advice on successes and failures by those trading in this market. It should be read by all who want to trade in China while avoiding the pitfalls. - Professor Sir Hugh Laddie Companies entering the Chinese market have many things to do working in an unfamiliar environment with different laws and regulations. It is all to easy to forget to protect your intellectual property rights and even easier to think you can do this later when you are first exploring the China market. Written in an easy, readable style, this book contains invaluable advice from the authors who have long experience of operating in the world's most dynamic market. I recommend that you read this book before your first trip to China and don't forget the lessons provided in the book as you enter the market. - Ian Crawford "The Life and Death of IP in China" could be another name for this book but that would be a disservice. The book covers everything from when IP is a glint in the eye of its creators (R&D or brand creation) to how to avoid the loss of IP rights. Rebecca and Alan have brought their wealth of experience from the day-to-day handling of IP matters in China including case studies and practical tips which I wholeheartedly commend to readers. - Douglas Clark
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0470822759
ISBN-13
9780470822753
eBay Product ID (ePID)
63594834
Product Key Features
Book Title
China Intellectual Property-Challenges and Solutions : an Essential Business Guide
Format
Hardcover
Language
English
Topic
Intellectual Property / General, General
Publication Year
2008
Genre
Law
Number of Pages
320 Pages
Dimensions
Item Length
9.6in
Item Height
1.2in
Item Width
6.3in
Item Weight
21 Oz
Additional Product Features
Lc Classification Number
Hd38.7
Table of Content
Part 1 - Dispelling the myths, Acknowledging China's IP challenge a) A short introduction to China's IP history b) China's post- WTO IP transformation - the laws on paper c) The reality - challenges on the ground Part 2 - Entering the Chinese market a) Choosing the right corporate vehicle to maximize your business advantage while guarding your company's "crown jewels" (its IP) -Setting up a local entity in China - the regulatory requirements; the benefits for shielding your IP from infringement - Joint ventures - why have a joint venture; how to capitalize on your business relationship while safeguarding your assets - Distribution relationships - the importance of choosing the right partner and training and monitoring them properly - maybe you don't need a presence in China - Acquisitions of IP/businesses - making sure you are getting what you are paying for - IP due diligence b) Choosing the right partners - How to select your partner - NDA - when do you do this? Changing perception of Chinese infringing. What if you have no better options than the one partner? - Conducting due diligence on them first - Managing and developing the relationship to enable complete IP commercialization c) Identifying your IP - What IP is your business sending to China? Why? Is it all necessary to send? - "Technology" - what is this and what do you mean? Understanding how to separate from IP - Register what you can - trade marks, copyright, designs, patents - Strategy to protect what you can't register - trade secrets, know-how - Creating an "IP evidence bank" to prepare for any litigation or challenges to your business' IP d) Regulatory issues - Specific challenges in some industries which remain highly regulated - Education/training/coaching - Franchising - Media - Technology transfer - Pharmaceuticals e) Branding - Localized branding - the importance of having a Chinese name - Creating a Chinese brand - translation or transliteration Part 3 - Monitoring the market a) Partners and employees and IP protection - Getting your house in order - setting up the best practice systems and manuals - Education of staff and partners - Managing the relationship with partners - Employees and IP management - On-going process for protection - protection for newly developed IP b) Supply chain management and sourcing - What agreements should you have in place? - How much IP information should you give your suppliers? - Me Too-ing of products when you serve as sourcing agent? Training your sourcing agents how much can be copied? - Education and management of waste, moulds etc - Annual audits - use those provisions in your agreements c) Types of IP infringements - Look-alikes - Counterfeits - Trade mark infringement and vexatious registration - Copyright infringement - Patent/design infringement - Trade secret infringement - Trading name issues - Domain name infringement - Portrait right d) Preparing an IP enforcement strategy - Balancing the budget - how is the infringement affecting the bottom line - What are your company's objectives? Developing a holistic approach - Coalitions - are they useful? - Getting the right team in place - finding the right IP counsel e) The enforcement toolbox - Mediation - Administrative action - People's Courts - civil action/forum shopping - Cr
Copyright Date
2008
Dewey Decimal
658.472
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
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eBay item number:314317318739
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Diamond Springs, California, United States
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| Postage and handling | To | Service | Delivery*See Delivery notes |
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| US $4.87 (approx S$ 6.56) | United States | Economy Postage (USPS Media MailTM) | Estimated between Fri, 7 Jun and Mon, 10 Jun to 43230 |
| US $15.70 (approx S$ 21.16) | United States | Standard Postage (USPS Ground Advantage®) | Estimated between Fri, 7 Jun and Mon, 10 Jun to 43230 |
| US $18.05 (approx S$ 24.32) | United States | Expedited Postage (USPS Priority Mail®) | Estimated between Fri, 7 Jun and Mon, 10 Jun to 43230 |
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