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International Joint Venture Performance in South East Asia - 9781843760948

BOOKS etc.
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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
International Joint Venture Performance in South East Asia
ISBN
9781843760948
Publication Year
2005
Series
New Horizons in International Business Series
Type
Textbook
Format
Hardcover
Language
English
Publication Name
International Joint Venture Performance in South East Asia
Item Height
234 mm
Author
Craig C. Julian
Publisher
Edward Elgar Publishing LTD
Subject
Business
Item Width
156 mm
Number of Pages
384 Pages

About this product

Product Information

Craig Julian argues that the International Joint Venture (IJV) phenomena represents two opposing trends. On the one hand, an analysis of the number of new IJVs, reveals that they are becoming increasingly popular as a mode of overseas market entry and expansion. On the other hand, however, the significance of a robust growth trend is overshadowed by the incidence of high failure. The book examines the factors influencing the marketing performance of IJVs in Southeast Asia, including market characteristics, conflict, commitment, product characteristics, marketing orientation, control, trust, partner's contributions and partner's needs. A unique composite measure incorporating financial, strategic and perceptual tools is used to determine the marketing performance of IJVs, and directions for future research are provided. Managers are then guided in better managing and improving the success of their IJVs, and the importance of top management team composition to IJV performance is also highlighted. International Joint Venture Performance in South East Asia provides the most comprehensive list of references on joint venture academic research to date with 60 pages of references on joint venture research. As such, this book will be invaluable to both academics and practitioners with an interest in international business research and the management of IJVs.

Product Identifiers

Publisher
Edward Elgar Publishing LTD
ISBN-13
9781843760948
eBay Product ID (ePID)
90446450

Product Key Features

Number of Pages
384 Pages
Language
English
Publication Name
International Joint Venture Performance in South East Asia
Publication Year
2005
Subject
Business
Type
Textbook
Author
Craig C. Julian
Series
New Horizons in International Business Series
Format
Hardcover

Dimensions

Item Height
234 mm
Item Width
156 mm

Additional Product Features

Country/Region of Manufacture
United Kingdom
Title_Author
Craig C. Julian

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 976952259
BOOKS etc.

BOOKS etc.

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BOOKS etc is an UK online business that is based in ALDERSHOT, Hampshire. We are a family run company that aims to bring customers a fantastic selection of books with great prices, with friendly ...
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