Strategic Management by Richard Robinson and John Pearce (2014, Hardcover)

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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780077862510
Category

About this product

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-10
0077862511
ISBN-13
9780077862510
eBay Product ID (ePID)
180443328

Product Key Features

Number of Pages
880 Pages
Language
English
Publication Name
Strategic Management
Publication Year
2014
Subject
Management, Strategic Planning
Type
Textbook
Author
Richard Robinson, John Pearce
Subject Area
Business & Economics
Format
Hardcover

Dimensions

Item Height
2.2 in
Item Weight
61.9 Oz
Item Length
10.1 in
Item Width
8.2 in

Additional Product Features

Edition Number
14
Intended Audience
College Audience
LCCN
2013-050869
Dewey Edition
22
Grade From
College Freshman
Illustrated
Yes
Grade To
College Freshman
Dewey Decimal
658.4/012
Table Of Content
PART ONE: Overview of Strategic Management Chapter 1: Strategic Management PART TWO: Strategy Formulation Chapter 2: Company Mission Chapter 3: Corporate Social Responsibility and Business Ethics Chapter 4: The External Environment Chapter 5: The Global Environment Chapter 6: Internal Analysis Chapter 7: Long-Term Objectives and Strategies Chapter 8: Business Strategy Chapter 9: Multibusiness Strategy PART THREE: Strategy Implementation, Control, and Innovation Chapter 10: Implementation Chapter 11: Organizational Structure Chapter 12: Leadership and Culture Chapter 13: Strategic Control Chapter 14: Innovation and Entrepreneurship PART FOUR: Cases SHORT CASES 1. Bristol Myers Squibb's Growth 2. Competing for NYs Best Lobster Roll 3. J.C. Penny's Uncertain Turnaround 4. Livestrong: Cycling Around Lance Armstrong 5. Southern New Hampshire University 6. WalMart Online: What to do about Amazon.com 7. Wells Fargo's Remarkable Ascent 8. Wendy Aust: Senior Strategy Analyst, Global Strategy Advantage TRADITIONAL CASES: 9. Absolute Vodka 10. Amazon.com: Retailing Giant to High Tech Player? 11. Apple vs. Samsung: IP & Smartphone Patent Wars 12. APEI (A) and APEI (B) 13. Apollo Group: Univ. of Phoenix 14. Barnes & Noble, Inc. 15. Blue Nile Diamond 16. BMW of N. Amr: Dream It! Build It! Drive It! 17. Cargill 18. Chipotle 19. Delta Airlines and the Trainer Refinery 20. Global Oil & Gas Industry 21. Good Hotel 22. Google Acquisition of Motorola Mobily 23. Lagunitas Brewing Co. 24. Leica Camera: A "Boutique" Firm Faces a World 25. Louis Vuitton 26. Movie Exhibition Industry 2013 27. Netflix (A): The Rebranding and Price Increase Debacle 28. Netflix (B): A Strategic Pivot of Mythic Proportion 29. Volvo &Geely 30. Yahoo: Marissa Mayer's Challenge
Synopsis
Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management , 14e. The fourteenth edition of Strategic Management continues to increase the emphasis on planning for domestic and global competition in a global economy that is integral to strategic decision in even the smallest business or organisation on Main Street - in any town worldwide every day. It is specially designed to accommodate the needs of strategy students worldwide in our fast-changing twenty-first century.
LC Classification Number
HD30.28.P3395 2015

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