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All Marketers are Liars: The Underground C- 9781591843030, hardcover, Seth Godin
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Located in: Arlington, Texas, United States
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Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230
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eBay item number:305560537896
Item specifics
- Condition
- Artist
- Godin, Seth
- ISBN
- 9781591843030
- Book Title
- All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
- Publisher
- Penguin Publishing Group
- Item Length
- 7.3 in
- Publication Year
- 2009
- Format
- Hardcover
- Language
- English
- Item Height
- 1 in
- Genre
- Business & Economics, Social Science
- Topic
- Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
- Item Weight
- 9.7 Oz
- Item Width
- 5.2 in
- Number of Pages
- 240 Pages
About this product
Product Information
The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow . Legendary business writer Seth Godin has three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that's virtually the same car. We believe that $225 sneakers make our feet feel better--and look cooler--than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don't talk about features or even benefits. Instead, they tell a story--a story we want to believe, whether it's factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That's a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it's time to embrace the power of the story. As Godin writes, "Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn't invent storytelling. They just perfected it."
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591843030
ISBN-13
9781591843030
eBay Product ID (ePID)
78666572
Product Key Features
Book Title
All Marketers Are Liars : The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All
Number of Pages
240 Pages
Language
English
Publication Year
2009
Topic
Marketing / General, Media Studies, Advertising & Promotion, Marketing / Research
Genre
Business & Economics, Social Science
Format
Hardcover
Dimensions
Item Height
1 in
Item Weight
9.7 Oz
Item Length
7.3 in
Item Width
5.2 in
Additional Product Features
Intended Audience
Trade
Reviews
Praise for Seth Godin: "Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off." -- Forbes "It's easy to see why people pay to hear what he has to say." -- Time "If Seth Godin didn't exist we'd need to invent him." --Alan Webber, founder, Fast Company "If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin." --Micah Sifry, cofounder, Personal Democracy Forum "Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer...and also a clear-eyed visionary." -- Miami Herald
Lccn
2009-035329
Grade from
Twelfth Grade
Lc Classification Number
Hf5415.G5767 2009
Copyright Date
2009
Item description from the seller
Seller assumes all responsibility for this listing.
eBay item number:305560537896
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| Postage and handling | To | Service | Delivery*See Delivery notes |
|---|---|---|---|
| Free postage | United States | Standard Shipping | Estimated between Thu, 27 Jun and Sat, 29 Jun to 43230 |
| US $1.95 (approx S$ 2.64) | United States | Expedited Shipping | Estimated between Wed, 26 Jun and Fri, 28 Jun to 43230 |
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