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Jane Marcellus Business Girls and Two-Job Wives (Paperback)

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Item specifics

Condition
Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
Book Title
Business Girls and Two-Job Wives
Title
Business Girls and Two-Job Wives
Subtitle
Emerging Media Stereotypes of Employed Women
EAN
9781572739895
ISBN
9781572739895
Genre
Society & Culture
Topic
Social Sciences
Release Year
2011
Release Date
30/06/2011
Country/Region of Manufacture
US
Publication Year
2011
Type
Textbook
Format
Paperback
Subject Area
Social Work
Language
English
Publication Name
Business Girls and Two-Job Wives: Emerging Media Stereotypes of Employed Women
Author
Jane Marcellus
Publisher
Hampton Press
Subject
Zoology
Number of Pages
290 Pages

About this product

Product Information

This new book is an historical examination of how popular magazines portrayed wage-earning women during the critical interwar years, 1918-1941. Although women had been entering the workplace for some time, their contributions to World War I, the passage of women's suffrage, postwar business expansion, and changing social mores put the cultural conversation over women's employment into high gear. Meanwhile, magazines were becoming more visual, more commercial, more affordable-and more influential. Young women looked to magazines for advice that they had previously gotten at home, while ads shifted their focus from information about products to social tableaux centred on idealised gender roles. Examining how magazines covered employed women during this critical period, this book identifies a number of emerging stereotypes and argues that women were reinscribed into a domestic discourse. Moreover, those stereotypes are echoed today in print media, television, film and the Internet.

Product Identifiers

Publisher
Hampton Press
ISBN-13
9781572739895
eBay Product ID (ePID)
111605992

Product Key Features

Subject Area
Social Work
Author
Jane Marcellus
Publication Name
Business Girls and Two-Job Wives: Emerging Media Stereotypes of Employed Women
Format
Paperback
Language
English
Subject
Zoology
Publication Year
2011
Type
Textbook
Number of Pages
290 Pages

Additional Product Features

Title_Author
Jane Marcellus
Country/Region of Manufacture
United States

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  • GB 864 1548 11
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