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Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Goo

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All net proceeds will support More Than Words Inc.

More Than Words is a nonprofit social enterprise that empowers youth who are in the foster care system, court involved, homeless, or out of school to take charge of their lives by taking charge of a ...
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Item specifics

Condition
Good: A book that has been read but is in good condition. Very minimal damage to the cover including ...
ISBN
9780595493456
Book Title
Mastering Search Advertising : How the Top 3% of Search Advertisers Dominate Google Adwords
Item Length
9in
Publisher
iUniverse, Incorporated
Publication Year
2008
Format
Trade Paperback
Language
English
Item Height
0.3in
Author
Richard Stokes
Genre
Computers, Business & Economics
Topic
E-Commerce / Internet Marketing, Web / Search Engines
Item Width
6in
Item Weight
6.2 Oz
Number of Pages
112 Pages

About this product

Product Information

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today "A well researched, truthful, and up-to-date guide for pay-per-click marketers." Mike Mindel, CTO, Wordtracker.com

Product Identifiers

Publisher
iUniverse, Incorporated
ISBN-10
0595493459
ISBN-13
9780595493456
eBay Product ID (ePID)
72959869

Product Key Features

Book Title
Mastering Search Advertising : How the Top 3% of Search Advertisers Dominate Google Adwords
Author
Richard Stokes
Format
Trade Paperback
Language
English
Topic
E-Commerce / Internet Marketing, Web / Search Engines
Publication Year
2008
Genre
Computers, Business & Economics
Number of Pages
112 Pages

Dimensions

Item Length
9in
Item Height
0.3in
Item Width
6in
Item Weight
6.2 Oz

Item description from the seller

MTW Youth

MTW Youth

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