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Bodo B. Schlegelmilch Global Marketing Strategy (Paperback) (UK IMPORT)
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eBay item number:305368678025
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Book Title
- Global Marketing Strategy : an Executive Digest
- Publication Name
- Global Marketing Strategy
- Title
- Global Marketing Strategy
- Subtitle
- An Executive Digest
- Format
- Trade Paperback
- EAN
- 9783030906672
- ISBN
- 9783030906672
- Edition
- 2nd ed. 2022
- Publisher
- Springer International Publishing A&G
- Genre
- Computers, Business & Economics
- Release Date
- 18/02/2023
- Release Year
- 2023
- Country/Region of Manufacture
- CH
- Item Height
- 235mm
- Item Length
- 9.3in
- Series
- Management for Professionals
- Language
- English
- Publication Year
- 2023
- Topic
- Marketing / General, Enterprise Applications / Business Intelligence Tools, Commerce, International / General
- Item Width
- 6.1in
- Item Weight
- 24.5 Oz
- Number of Pages
- Xxxvii, 416 Pages
About this product
Product Information
This book has been written for experienced managers and students in postgraduate programs, such as MBA or specialized master's programs. In a systematic yet concise manner, it addresses all major issues companies face when conducting business across national and cultural boundaries, including assessing and selecting the most promising overseas markets, evaluating market entry alternatives, and examining the forces that drive adaptation versus standardization of the marketing mix. It looks at the various global marketing challenges from a strategic perspective and also addresses topics not usually found in international marketing texts, such as aligning marketing strategies with global organizational structures and managing the relationship between national subsidiaries, regional headquarters, and global headquarters, as well as corporate social responsibility challenges and pertinent future trends that are likely to affect global business. A guide to suitablevideo resources giving additional background to this book can be downloaded by all readers by contacting the author. Instructors can also obtain additional support material for teaching. Please email Bodo Schlegelmilch at WU Vienna, using your institutional email and stating your university affiliation: - More than 400 PowerPoint slides covering the material in each chapter - Open Ended Questions - A comprehensive multiple choice test bank with solutions
Product Identifiers
Publisher
Springer International Publishing A&G
ISBN-10
3030906671
ISBN-13
9783030906672
eBay Product ID (ePID)
14058798221
Product Key Features
Book Title
Global Marketing Strategy : an Executive Digest
Format
Trade Paperback
Language
English
Topic
Marketing / General, Enterprise Applications / Business Intelligence Tools, Commerce, International / General
Publication Year
2023
Genre
Computers, Business & Economics
Number of Pages
Xxxvii, 416 Pages
Dimensions
Item Length
9.3in
Item Width
6.1in
Item Weight
24.5 Oz
Additional Product Features
Number of Volumes
1 Vol.
Lc Classification Number
Hf5410-5417.5
Edition Number
2
Table of Content
1. Marketing Strategy: A Global Discipline.- 2. The Global Marketing Environment.- 3. Selecting and Entering Global Markets.- 4. Balancing Global Synergies and Local Responsiveness.- 5. Steps in Developing Global Marketing Strategies.- 6. Segmenting Targeting and Positioning in Global Markets.- 7. Creating Global Product and Service Offerings.- 8. Extracting Value from Global Operations.- 9. Global Supply Chains.- 10. Global Branding and Communication.- 11. Global Digital Marketing Strategy.- 12. Organizational Design for Global Marketing Strategy.- 13. Global Business Responsibility.- 14. The Future of Global Marketing Strategy.
Copyright Date
2022
Dewey Decimal
658.8
Series
Management for Professionals Ser.
Dewey Edition
23
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
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eBay item number:305368678025
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Item location:
GU14 0GT, United Kingdom
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