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Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom in a Book (Ado

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eBay item number:304792583410
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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
Title
Adobe Analytics with SiteCatalyst Classroom in a Book (Classroom
ISBN
9780321926937
Publication Year
2013
Type
Textbook
Format
Paperback
Language
English
Publication Name
Adobe Analytics with Sitecatalyst Classroom in a Book
Item Height
232 mm
Author
Vidya Subramanian
Publisher
Pearson Education (Us)
Subject
Computer Science, Marketing
Item Weight
680 g
Item Width
188 mm
Number of Pages
336 Pages

About this product

Product Information

Adobe Analytics with SiteCatalyst Classroom in a Book is a training guide to the Adobe Analytics Solution, a collection of Adobe products whose flagship component is Adobe SiteCatalyst (formerly Omniture). Adobe Analytics Solution with SiteCatalyst Classroom in a Book teaches students how to interpret the data provided by SiteCatalyst in a dazzling array of reports, and also helps them to understand how to choose metrics and reports that lead to insights that will trigger action that produces concrete results. The first part of the book gives a solid foundation in the fundamentals of Web analytics, stressing the importance of understanding of a firm's business goals and how to use key performance indicators to track progress toward them. The bulk of the book introduces the students to using metrics to analyze customer awareness, acquisition, engagement, and conversion.

Product Identifiers

Publisher
Pearson Education (Us)
ISBN-13
9780321926937
eBay Product ID (ePID)
148887756

Product Key Features

Number of Pages
336 Pages
Language
English
Publication Name
Adobe Analytics with Sitecatalyst Classroom in a Book
Publication Year
2013
Subject
Computer Science, Marketing
Type
Textbook
Author
Vidya Subramanian
Format
Paperback

Dimensions

Item Height
232 mm
Item Weight
680 g
Item Width
188 mm

Additional Product Features

Country/Region of Manufacture
United States
Title_Author
Vidya Subramanian

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 724498118
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baham_books

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