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Paul Richards How to be A Spin Doctor (Paperback)
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eBay item number:304520857904
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Publication Name
- How to be A Spin Doctor
- Title
- How to be A Spin Doctor
- EAN
- 9781849549981
- ISBN
- 9781849549981
- Genre
- Law & Politics
- Release Year
- 2016
- Release Date
- 31/05/2016
- Country/Region of Manufacture
- GB
- Publication Year
- 2016
- Type
- Textbook
- Format
- Paperback
- Language
- English
- Book Title
- How to Be a Spin Doctor
- Publisher
- Biteback Publishing
- Topic
- Government
- Number of Pages
- 256 Pages
About this product
Product Information
Spin doctors are seldom out of the news for long. But who really understands what 'spin' is, or what spin doctors do? The media has moved on from a world where press officers carried piles of newspapers to the office each morning, when Twitter was what birds did and mobile phones were the size of bread loaves. Thank goodness Paul Richards is here to explain spin doctoring in a digital world.Essential reading for anyone who wants a career in communications or is intrigued by what keeps the cogs turning behind Parliament, How to Be a Spin Doctor covers all the essential skills, such as:* snagging positive media coverage* creating eye-catching news releases and photo opportunities* avoiding the endless traps set by journalistsPaul Richards challenges the increasingly negative connotations of spin, arguing that it is neither a dishonourable practice nor a new one; it's simply the most practical way to convey information or make a point. The truth of the matter is that the spin doctor's trade secrets can be useful to anyone trying to promote a company, client or cause: to protect reputations, get messages across and win public support. So it's time to start reading and get spinning.
Product Identifiers
Publisher
Biteback Publishing
ISBN-13
9781849549981
eBay Product ID (ePID)
223091247
Product Key Features
Book Title
How to Be a Spin Doctor
Format
Paperback
Language
English
Topic
Government
Publication Year
2016
Type
Textbook
Number of Pages
256 Pages
Additional Product Features
Country/Region of Manufacture
United Kingdom
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 864 1548 11
Seller assumes all responsibility for this listing.
eBay item number:304520857904
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GU14 0GT, United Kingdom
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