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Deca Prep MARKETING 3E Textbook & CD Titles from James Burrow HC 2008 Revised
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Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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eBay item number:304006368837
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Narrative Type
- Nonfiction
- Topic
- Marketing
- ISBN
- 9780538446648
About this product
Product Identifiers
Publisher
Cengage South-Western
ISBN-10
0538446641
ISBN-13
9780538446648
eBay Product ID (ePID)
63112349
Product Key Features
Number of Pages
720 Pages
Language
English
Publication Name
Marketing
Subject
Marketing / General, General, Teaching Methods & Materials / General
Publication Year
2008
Features
Revised
Type
Textbook
Subject Area
Education, Business & Economics
Series
Marketing Titles from Burrow Ser.
Format
Hardcover
Dimensions
Item Height
1.3 in
Item Weight
61.4 Oz
Item Length
11 in
Item Width
8.4 in
Additional Product Features
Edition Number
3
Intended Audience
College Audience
Reviews
1. Marketing Today and Tomorrow.2. Socially Responsive Marketing.3. Marketing Builds on Economics.4. The Basics of Marketing.5. Gathering and Using Marketing Information.6. Marketing Starts with Customers.7. Competition is Everywhere.8. E-Commerce and Virtual Marketing.9. Marketing Strategy Planning.10. Begin With a New Product.11. Services Need Marketing.12. Business to Business Marketing.13. Getting Products to Customers.14. Determining the Best Price.15. Promotion Means Effective Communication.16. Be Creative with Advertising.17. Selling Satisfies the Customer.18. Moving into a Global Economy.19. Managing Marketing Risks.20. Marketing Requires Money.21. Entrepreneurship and Marketing.22. Take Control with Management.23. Planning Your Marketing Career.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.8
Table Of Content
1. Marketing Today and Tomorrow.2. Socially Responsive Marketing.3. Marketing Builds on Economics.4. The Basics of Marketing.5. Gathering and Using Marketing Information.6. Marketing Starts with Customers.7. Competition is Everywhere.8. E-Commerce and Virtual Marketing.9. Marketing Strategy Planning.10. Begin With a New Product.11. Services Need Marketing.12. Business to Business Marketing.13. Getting Products to Customers.14. Determining the Best Price.15. Promotion Means Effective Communication.16. Be Creative with Advertising.17. Selling Satisfies the Customer.18. Moving into a Global Economy.19. Managing Marketing Risks.20. Marketing Requires Money.21. Entrepreneurship and Marketing.22. Take Control with Management.23. Planning Your Marketing Career.
Edition Description
Revised edition
Synopsis
MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators.
Item description from the seller
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