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Tales From Under the Rim: The Marketing of Tim Hortons Donuts Ron Buist Canada
US $15.00
ApproximatelyS$ 19.44
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Condition:
Brand New
A new, unread, unused book in perfect condition with no missing or damaged pages.
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Shipping:
US $2.00 (approx S$ 2.59) USPS Media MailTM.
Located in: Phoenix, Arizona, United States
Delivery:
Estimated between Mon, 20 Oct and Thu, 23 Oct to 94104
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30 days return. Buyer pays for return shipping. If you use an eBay shipping label, it will be deducted from your refund amount.
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eBay item number:303836128193
Item specifics
- Condition
- Brand New: A new, unread, unused book in perfect condition with no missing or damaged pages. See all condition definitionsopens in a new window or tab
- Age Level
- Adults
- Regional Cuisine
- Canadian
- Subject
- Business & Economics
- Type
- Autobiography
- Era
- 2000s
- Special Attributes
- Dust Jacket
- Region
- North America
- Country of Origin
- Canada
- Country/Region
- Canada
- Subjects
- Business, Economics & Industry
- ISBN
- 9780864923653
About this product
Product Identifiers
Publisher
Goose Lane Editions
ISBN-10
0864923651
ISBN-13
9780864923653
eBay Product ID (ePID)
5946571
Product Key Features
Book Title
Tales from under the Rim : the Marketing of Tim Hortons
Number of Pages
240 Pages
Language
English
Topic
Industries / Hospitality, Travel & Tourism, Corporate & Business History, Business
Publication Year
2003
Illustrator
Yes
Genre
Biography & Autobiography, Business & Economics
Format
Hardcover
Dimensions
Item Height
0.8 in
Item Weight
19 Oz
Item Length
9.5 in
Item Width
6.5 in
Additional Product Features
Intended Audience
Trade
Reviews
"The book's subtitle is bang on. Tim Hortons is many things to this country, but it's above all else a triumph of marketing.... Buist's version of the rise of Tims holds a lot of common sense lessons that Canadian marketers of all stripes and sizes would do well to commit to memory." -?Marketing Magazine, "Buist's Tales from Under the Rim: The Marketing of Tim Hortons really does reveal the truth behind Tim Hortons success. That is, there is no mystery." -?The Halifax Chronicle Herald, "The 'mother' of invention... A name that is on the lips of most Canadians?- though they don't even know it. Along with other brilliant Canadians who've enriched our lives with light bulbs and TV, we raise a cup to you." -?The Toronto Sun, "The perfect business gift... Like its subject, it is comfortable, friendly, and a predominantly pleasant experience?-?Christmas morning or any other time." -?Financial Post, "A readable and colourful account of the marketing successes that kept Tim Hortons in the forefront of the public mind...an interesting and accessible text for students of marketing." -?British Journal of Canadian Studies, "On a Rrrroll! You may not be familiar with Ron Buist, but you know his handiwork." - The Ottawa Citizen
Dewey Edition
22
Dewey Decimal
338.7/616479571
Synopsis
Want to know the secret recipe behind Canada's most popular coffee-and-donut chain? According to former marketing director RON BUIST, it tool 1 hockey player, 1 favourite barber shop, 1 former drummer, 1 police officer, plus the luck hard work brings to make Tim Hortons the phenomenal success it is today. In Tales from Under the Rim, the marketing genius who invented Roll Up the Rim to Win tells how a little donut shop grew into a Canadian institution. Beginning with his first day on the job, Buist recalls the lean years, when the company's tiny advertising budget made a creative, grass-roots strategy as much a necessity as an inspiration. He profiles the founders--Toronto Maple Leafs star defenseman Tim Horton, donut entrepreneur Jim Charade, and Nova Scotia-born franchise wizard Ron Joyce--as well as many of the franchisees on whom the chain's success rests. This engrossing business memoir tells the whole story of Roll Up the Rim, from the eureka moment in 1986 to the no-frills contest's status as a defining feature of Canadian life. Buist describes the genesis of the True Stories commercials, so engaging they've attracted their won devoted fans, and he tells humorous behind-the-scenes tales from these and other TV shoots., Want to know the secrets behind Canada's most popular coffee-and-donuts chain? Read all about them in a new book chronicling the rise of Tim Hortons, from its humble beginnings to the national institution it is today. Written by former Tim Hortons marketing director Ron Buist, Tales from Under the Rim: The Marketing of Tim Hortons is an engrossing, fast-paced business memoir. According to Buist, it took "one hockey player, one favourite barber shop, one former drummer, and one police officer," plus "the luck hard work brings" to make Tim Hortons a second home for millions of Canadians. The original founders - Toronto Maple Leafs defenceman Tim Horton, donut entrepreneur Jim Charade, and Nova Scotia born franchise wizard Ron Joyce - are all profiled in the book, along with many of the store owners in whom the success of the chain resides. If you have ever wondered about the invention of the apple fritter or the raisin dutchie, how timbits are made, or the origins of "Roll Up the Rim to Win," Tales from Under the Rim will answer your questions. Detailing the company's creative marketing strategies of the past 24 years, with loads of fascinating anecdotes, Tales from Under the Rim provides hitherto unknown glimpses into the transformation of a modest chain into Canada's most successful franchise operation. Tim Hortons is Canada's most successful coffee chain, with over 2,300 stores in Canada and US, and a Canadian market share of 70%, the highest of any franchise operation in the country. Each day, Tim Hortons franchises sell more than three million cups of coffee and more than a million donuts.
Item description from the seller
Seller feedback (1,427)
- *****- Feedback left by buyer.Past 6 monthsVerified purchasePerfect transaction!
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseGreat service thanks 😊
- *****- Feedback left by buyer.More than a year agoVerified purchaseIm wondering if this shop is even in operation right now. I ordered something and did not ever receive any communications back even after the month they say will take on shipping. I would hold off purchasing ANYTHING from this store unless you are able to have some kind of communication from first.Reply from: arosek- Feedback replied by seller arosek.- Feedback replied by seller arosek.My sincere apologies. I completely understand your frustration. My store was closed for over a year, and I'm unsure how your purchase was processed then. Thank you for your understanding, and I'm sorry for the inconvenience.
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Seller feedback (1,427)
- *****- Feedback left by buyer.Past 6 monthsVerified purchasePerfect transaction!
- *****- Feedback left by buyer.Past 6 monthsVerified purchaseGreat service thanks 😊
- *****- Feedback left by buyer.More than a year agoVerified purchaseIm wondering if this shop is even in operation right now. I ordered something and did not ever receive any communications back even after the month they say will take on shipping. I would hold off purchasing ANYTHING from this store unless you are able to have some kind of communication from first.Reply from: arosek- Feedback replied by seller arosek.- Feedback replied by seller arosek.My sincere apologies. I completely understand your frustration. My store was closed for over a year, and I'm unsure how your purchase was processed then. Thank you for your understanding, and I'm sorry for the inconvenience.