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Net Worth: Coming Battle for Customer Information: S... by Singer, Marc Hardback
FREE US DELIVERY | ISBN: 0875848893 | Quality Books
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3 available
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Located in: Florida, United States
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Estimated between Thu, 16 May and Mon, 20 May to 43230
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- 95% positive feedback
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eBay item number:303683003250
Item specifics
- Condition
- ISBN
- 9780875848891
- EAN
- 9780875848891
- Book Title
- Net Worth : Shaping Markets When Customers Make the Rules
- Item Length
- 9.5in
- Publisher
- Harvard Business Review Press
- Publication Year
- 1999
- Format
- Hardcover
- Language
- English
- Item Height
- 1.3in
- Genre
- Business & Economics
- Topic
- Marketing / General, E-Commerce / General (See Also Computers / Electronic Commerce), Personal Finance / General
- Item Width
- 6.5in
- Item Weight
- 24.2 Oz
- Number of Pages
- 313 Pages
About this product
Product Information
Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain , teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.
Product Identifiers
Publisher
Harvard Business Review Press
ISBN-10
0875848893
ISBN-13
9780875848891
eBay Product ID (ePID)
687694
Product Key Features
Book Title
Net Worth : Shaping Markets When Customers Make the Rules
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / General (See Also Computers / Electronic Commerce), Personal Finance / General
Publication Year
1999
Genre
Business & Economics
Number of Pages
313 Pages
Dimensions
Item Length
9.5in
Item Height
1.3in
Item Width
6.5in
Item Weight
24.2 Oz
Additional Product Features
Lc Classification Number
Hf5415.124.H33 1999
Copyright Date
1999
Lccn
98-043263
Dewey Decimal
658.800
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes
Item description from the seller
Business seller information
Value Added Tax Number:
- GB 922696893
Seller assumes all responsibility for this listing.
eBay item number:303683003250
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Florida, United States
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Postage and handling | Each additional item | To | Service | Delivery*See Delivery notes |
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Free postage | Free | United States | Standard Postage (USPS Ground Advantage®) | Estimated between Thu, 16 May and Mon, 20 May to 43230 |
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