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Net Worth: Coming Battle for Customer Information: S... by Singer, Marc Hardback

FREE US DELIVERY | ISBN: 0875848893 | Quality Books
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Item specifics

Condition
Very Good: A book that has been read but is in excellent condition. No obvious damage to the cover, ...
ISBN
9780875848891
EAN
9780875848891
Book Title
Net Worth : Shaping Markets When Customers Make the Rules
Item Length
9.5in
Publisher
Harvard Business Review Press
Publication Year
1999
Format
Hardcover
Language
English
Item Height
1.3in
Author
Marc Singer, John Hagel 3rd, John Hagel
Genre
Business & Economics
Topic
Marketing / General, E-Commerce / General (See Also Computers / Electronic Commerce), Personal Finance / General
Item Width
6.5in
Item Weight
24.2 Oz
Number of Pages
313 Pages

About this product

Product Information

Net Worth explains how businesses can benefit by forming new partnerships with customers in matters of information capture and privacy. Consumers are losing patience with companies that use personal data about buying habits, income levels, and credit card usage for corporate gain. What consumers need is a new kind of business--an information intermediary or infomediary--to protect customers' privacy while maximizing their information assets. Companies playing the infomediary role will become agents of customer information, marketing such data to businesses on consumers' behalf and protecting consumer privacy. John Hagel, co-author of the bestselling Net Gain , teams with Marc Singer to lay out the underlying economic and competitive dynamics that will foster the emerging business of the infomediary. Net Worth identifies the convergence of commerce, technology, and consumer frustration as the incubator for the infomediary business, as consumers seek to release their personal information only when they can receive value in exchange for their data.

Product Identifiers

Publisher
Harvard Business Review Press
ISBN-10
0875848893
ISBN-13
9780875848891
eBay Product ID (ePID)
687694

Product Key Features

Book Title
Net Worth : Shaping Markets When Customers Make the Rules
Author
Marc Singer, John Hagel 3rd, John Hagel
Format
Hardcover
Language
English
Topic
Marketing / General, E-Commerce / General (See Also Computers / Electronic Commerce), Personal Finance / General
Publication Year
1999
Genre
Business & Economics
Number of Pages
313 Pages

Dimensions

Item Length
9.5in
Item Height
1.3in
Item Width
6.5in
Item Weight
24.2 Oz

Additional Product Features

Lc Classification Number
Hf5415.124.H33 1999
Copyright Date
1999
Lccn
98-043263
Dewey Decimal
658.800
Intended Audience
Trade
Dewey Edition
21
Illustrated
Yes

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Value Added Tax Number:
  • GB 922696893
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